Dealertrack DMS vs ERA-IGNITE

Dealertrack DMS8.7Visit EIERA-IGNITE8.4Visit

Higher score Dealertrack DMS #4 in Car Dealership Management Software 8.7/10 Pricing on request ✓ 2 of 5 features Try Dealertrack DMS

vs

EI ERA-IGNITE #7 in Car Dealership Management Software 8.4/10 Pricing on request ✓ 2 of 5 features Contact Reynolds

• Dealertrack DMS fits best

  Dealers needing broad DMS operations and integrations

• ERA-IGNITE fits best

  Dealers wanting sales, service, parts, and accounting

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Side by side

Feature	Dealertrack DMS 8.7/10 Visit ↗	EIERA-IGNITE 8.4/10 Visit ↗
At a glance
Editor score	8.7	8.4
Ranking	#4 in Car Dealership Management Software	#7 in Car Dealership Management Software
Best for	Dealers needing broad DMS operations and integrations	Dealers wanting sales, service, parts, and accounting
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	Not published	—
Free trial	—	—
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Dealertrack DMS 2/5 · ERA-IGNITE 2/5
Inventory management	✓	✓
Sales workflows	✓	✓
Service operations	Not published	Not published
Finance workflows	Not published	Not published
Mobile access	Not published	Not published
Specs
Deployment	Not published	Not published
Our review
Pros	Covers inventory, sales, finance and insurance, service, and parts workflows Includes dealership accounting, reporting, and analytics Supports franchise and independent dealerships with web and API access	Shared customer, vehicle, and transaction records connect departments Deal, F&I, service, and parts workflows cover core dealership operations Automatic posting and data flow connect transactions to accounting
Cons	Pricing requires contacting the vendor Broad operational scope may exceed the needs of dealers seeking a narrow tool Integration fit depends on the automotive retail systems a dealer needs to connect	Pricing requires contacting sales rather than choosing a published plan Platform availability and external integrations are not specified Its broad department coverage may be more than a single-team need
Our verdict	Dealertrack DMS is a cloud dealer management system from Cox Automotive for franchise and independent automotive dealerships. Its scope spans vehicle inventory, sales workflows, finance and insurance, service scheduling and repair orders,… Read the review →	ERA-IGNITE brings sales, F&I, service, parts, and accounting into a shared dealership system. Customer, vehicle, and transaction records are available across departments, while teams have workflows for deals, repair orders, parts… Read the review →

Strengths and trade-offs

• Dealertrack DMS — where it wins

  • Covers inventory, sales, finance and insurance, service, and parts workflows
  • Includes dealership accounting, reporting, and analytics
  • Supports franchise and independent dealerships with web and API access

  Where it doesn't

  • Pricing requires contacting the vendor
  • Broad operational scope may exceed the needs of dealers seeking a narrow tool
  • Integration fit depends on the automotive retail systems a dealer needs to connect

• ERA-IGNITE — where it wins

  • Shared customer, vehicle, and transaction records connect departments
  • Deal, F&I, service, and parts workflows cover core dealership operations
  • Automatic posting and data flow connect transactions to accounting

  Where it doesn't

  • Pricing requires contacting sales rather than choosing a published plan
  • Platform availability and external integrations are not specified
  • Its broad department coverage may be more than a single-team need

• Dealertrack DMS8.7/10 · Pricing on request

  A broad cloud DMS connecting dealership workflows across departments.

  Try Dealertrack DMSFull verdict →
• EIERA-IGNITE8.4/10 · Pricing on request

  A department-spanning dealership system with workflows from vehicle appraisal to accounting.

  Contact ReynoldsFull verdict →