Dealertrack DMS
Dealertrack DMS: A cloud DMS connecting inventory, sales, F&I, service, parts, accounting and reporting. Ranked #4 of 13 in Dealer Management Systems Software by our editors (8.8/10); pricing: Pricing on request; best for dealers seeking broad core DMS workflows.
At a glance
- Editor score8.8 / 10
- PricingPricing on request
- Best forDealers seeking broad core DMS workflows
- Inventory managementYes
- Facts checked24 Sep 2026
Where it wins
- Covers inventory, sales, F&I, service, parts, accounting and reporting
- Supports franchise and independent automotive dealerships
- Offers API access and integration with automotive retail systems
Where it doesn't
- Pricing requires contacting the vendor
- Broad department coverage may exceed a dealership's needs
- Does not list specific automotive retail integrations
Our verdict on Dealertrack DMS
Dealertrack DMS is a cloud dealer management system from Cox Automotive for franchise and independent automotive dealerships. Its scope spans vehicle inventory, dealership sales, finance and insurance workflows, service scheduling and repair orders, parts operations, accounting, and operational reporting. The product is aimed at dealers looking to coordinate core operations in one system, with web access and an API for connection to automotive retail systems. That breadth makes it a fit for small, mid-market, and enterprise dealerships whose needs cross department lines.
The central appeal is the range of dealership workflows in one product rather than a narrow tool for a single team. Inventory, sales, F&I, service, parts, accounting, and analytics are all included in its stated scope. For a dealer evaluating whether to consolidate core processes, this breadth is relevant; the API and automotive retail system integration capability also matter where connected workflows are a priority. The published information describes these areas at a functional level, so buyers should assess whether the specific processes they need are covered in a sales discussion.
Dealertrack uses a contact-sales pricing model, and prospective customers are directed to contact Cox Automotive rather than select a published standard plan. That makes it less suited to buyers who need to compare fixed prices before talking to a vendor. Dealerships with broad operational requirements should consider it; those seeking only one focused function, or a self-service purchase with visible pricing, may prefer to evaluate a narrower alternative. Its web and API platforms and cloud deployment support a connected operating model, but the fit ultimately depends on the workflows a dealership needs to bring together.
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Dealertrack DMS pricing
Dealertrack DMS fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Inventory management | Yes |
| Sales workflows | Yes |
| Service management | Yes |
| Parts management | Yes |
| Accounting included | Yes |
| Dealership types | Franchise and independent automotive dealerships |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | us.dealertrack.com |
| Facts checked | 24 Sep 2026 |
Alternatives to Dealertrack DMS
- Tekion Automotive Retail CloudA cloud DMS for dealerships that want sales, service, finance and reporting in one platform.9.3
- Advectus Heavy Truck DMSBroad heavy-truck dealership operations coverage, with pricing handled through sales.9.1
- Autosoft DMSA cloud DMS bringing sales, inventory, service, parts, accounting, and CRM together.9.0
See all Dealertrack DMS alternatives →
Dealertrack DMS vs the competition
- Dealertrack DMS vs Tekion Automotive Retail Cloud
- Dealertrack DMS vs Advectus Heavy Truck DMS
- Dealertrack DMS vs Autosoft DMS
- Dealertrack DMS vs DX1
- Dealertrack DMS vs EasyCars
- Dealertrack DMS vs Omnna Powersports DMS
Compare Dealertrack DMS with any tool side by side →
Also Ranked In
Dealertrack DMS is ranked in 6 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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