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Head-to-head · Dealer Management Systems Software

Autosoft DMS vs Dealertrack DMS

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Autosoft DMS #3 in Dealer Management Systems Software 9.0/10 Pricing on request ✓ 5 of 5 features Visit Autosoft
Dealertrack DMS #4 in Dealer Management Systems Software 8.8/10 Pricing on request ✓ 5 of 5 features Try Dealertrack DMS

Autosoft DMS leads on 0 checks, Dealertrack DMS on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAutosoft DMS · 9.0/10

Autosoft DMS scores higher on our rubric for dealer management systems software: 9.0 against 8.8 out of 10; our editors rank them #3 and #4.

Autosoft DMS is the better fit for small and mid-sized franchise or independent dealerships. Dealertrack DMS is the better fit for dealers seeking broad core DMS workflows.

  • Autosoft DMS fits best

    Small and mid-sized franchise or independent dealerships

  • Dealertrack DMS fits best

    Dealers seeking broad core DMS workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Autosoft DMS 9.0/10 Visit ↗ Dealertrack DMS 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #3 in Dealer Management Systems Software #4 in Dealer Management Systems Software
Best for Small and mid-sized franchise or independent dealerships Dealers seeking broad core DMS workflows
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Small business, Mid-market Small business, Mid-market, Enterprise
Features Autosoft DMS 5/5 · Dealertrack DMS 5/5
Inventory management ✓ ✓
Sales workflows ✓ ✓
Service management ✓ ✓
Parts management ✓ ✓
Accounting included ✓ ✓
Specs
Dealership types Low-to-mid-volume franchise dealerships; independent dealerships Franchise and independent automotive dealerships
Our review
Pros
  • Connects vehicle inventory and sales workflows with customer records and CRM
  • Covers service appointments, digital repair orders, and technician time tracking
  • Includes parts management, dealership accounting, and 200 integrations
  • Covers inventory, sales, F&I, service, parts, accounting and reporting
  • Supports franchise and independent automotive dealerships
  • Offers API access and integration with automotive retail systems
Cons
  • Pricing requires contacting sales rather than comparing published plans
  • Its stated fit is low-to-mid-volume dealerships, not higher-volume operations
  • Web platform only; phone is the listed support channel
  • Pricing requires contacting the vendor
  • Broad department coverage may exceed a dealership's needs
  • Does not list specific automotive retail integrations
Our verdict

Autosoft DMS brings dealership sales, inventory, service, parts, accounting, and customer management into a cloud-based system. It is positioned for low-to-mid-volume franchise dealerships and independent dealerships, with a fit for small…

Read the review →

Dealertrack DMS is a cloud dealer management system from Cox Automotive for franchise and independent automotive dealerships. Its scope spans vehicle inventory, dealership sales, finance and insurance workflows, service scheduling and…

Read the review →
  1. Autosoft DMSDealer Management Systems Software 9.0Pricing on request
  2. Dealertrack DMSDealer Management Systems Software 8.8Pricing on request

Strengths and trade-offs

  • Autosoft DMS — where it wins

    • Connects vehicle inventory and sales workflows with customer records and CRM
    • Covers service appointments, digital repair orders, and technician time tracking
    • Includes parts management, dealership accounting, and 200 integrations

    Where it doesn't

    • Pricing requires contacting sales rather than comparing published plans
    • Its stated fit is low-to-mid-volume dealerships, not higher-volume operations
    • Web platform only; phone is the listed support channel
  • Dealertrack DMS — where it wins

    • Covers inventory, sales, F&I, service, parts, accounting and reporting
    • Supports franchise and independent automotive dealerships
    • Offers API access and integration with automotive retail systems

    Where it doesn't

    • Pricing requires contacting the vendor
    • Broad department coverage may exceed a dealership's needs
    • Does not list specific automotive retail integrations

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update