Frazer DMS vs ERA-IGNITE

Frazer DMS8.5Visit EIERA-IGNITE8.4Visit

Higher score Frazer DMS #6 in Car Dealership Management Software 8.5/10 From $129/mo ✓ 1 of 5 features Visit Frazer

vs

EI ERA-IGNITE #7 in Car Dealership Management Software 8.4/10 Pricing on request ✓ 2 of 5 features Contact Reynolds

• Frazer DMS fits best

  Independent used-car dealers seeking predictable pricing

• ERA-IGNITE fits best

  Dealers wanting sales, service, parts, and accounting

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Side by side

Feature	Frazer DMS 8.5/10 Visit ↗	EIERA-IGNITE 8.4/10 Visit ↗
At a glance
Editor score	8.5	8.4
Ranking	#6 in Car Dealership Management Software	#7 in Car Dealership Management Software
Best for	Independent used-car dealers seeking predictable pricing	Dealers wanting sales, service, parts, and accounting
Pricing model	Paid	Paid
Starting price	$129/mo	Not published
Free plan	—	—
Free trial	—	—
Support	Email, Phone, Live chat, Docs	Phone, Live chat, Tickets, Docs
Built for	Small business, Mid-market	Small business, Mid-market, Enterprise
Features Frazer DMS 1/5 · ERA-IGNITE 2/5
Inventory management	✓	✓
Sales workflows	Not published	✓ (best)
Service operations	Not published	Not published
Finance workflows	Not published	Not published
Mobile access	Not published	Not published
Specs
Deployment	Not published	Not published
Our review
Pros	Combines inventory, sales, BHPH, forms and accounting in one DMS. Automates online advertising and supports vehicle inventory reporting. Connects with finance, credit, vehicle-history and payment providers.	Shared customer, vehicle, and transaction records connect departments Deal, F&I, service, and parts workflows cover core dealership operations Automatic posting and data flow connect transactions to accounting
Cons	Hosted deployment starts at $199 per month, above Desktop pricing. Desktop and Hosted are separate deployment options to weigh. Some forms and features are available only in most states.	Pricing requires contacting sales rather than choosing a published plan Platform availability and external integrations are not specified Its broad department coverage may be more than a single-team need
Our verdict	Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, accounting and reporting into one system for independent used-car dealers. The vendor says more than 19,000 independent dealers across the… Read the review →	ERA-IGNITE brings sales, F&I, service, parts, and accounting into a shared dealership system. Customer, vehicle, and transaction records are available across departments, while teams have workflows for deals, repair orders, parts… Read the review →

Strengths and trade-offs

• Frazer DMS — where it wins

  • Combines inventory, sales, BHPH, forms and accounting in one DMS.
  • Automates online advertising and supports vehicle inventory reporting.
  • Connects with finance, credit, vehicle-history and payment providers.

  Where it doesn't

  • Hosted deployment starts at $199 per month, above Desktop pricing.
  • Desktop and Hosted are separate deployment options to weigh.
  • Some forms and features are available only in most states.

• ERA-IGNITE — where it wins

  • Shared customer, vehicle, and transaction records connect departments
  • Deal, F&I, service, and parts workflows cover core dealership operations
  • Automatic posting and data flow connect transactions to accounting

  Where it doesn't

  • Pricing requires contacting sales rather than choosing a published plan
  • Platform availability and external integrations are not specified
  • Its broad department coverage may be more than a single-team need

• Frazer DMS8.5/10 · From $129/mo

  A broad independent-dealer DMS with desktop pricing from $129 per month.

  Visit FrazerFull verdict →
• EIERA-IGNITE8.4/10 · Pricing on request

  A department-spanning dealership system with workflows from vehicle appraisal to accounting.

  Contact ReynoldsFull verdict →