Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Car Dealership Management Software

Zoho AutoDMS vs Frazer DMS

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Zoho AutoDMS #1 in Car Dealership Management Software 9.2/10 Pricing on request ✓ 4 of 5 features Contact Zoho
Frazer DMS #6 in Car Dealership Management Software 8.5/10 From $129/mo ✓ 1 of 5 features Visit Frazer

Zoho AutoDMS leads on 3 checks, Frazer DMS on 0, and 2 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho AutoDMS · 9.2/10
  • Most featuresZoho AutoDMS · 4 of 5

Zoho AutoDMS scores higher on our rubric for car dealership management software: 9.2 against 8.5 out of 10; our editors rank them #1 and #6.

Zoho AutoDMS offers sales workflows; Frazer DMS doesn't publish it. Zoho AutoDMS offers service operations; Frazer DMS doesn't publish it. Zoho AutoDMS offers mobile access; Frazer DMS doesn't publish it.

Zoho AutoDMS is the better fit for dealers needing sales and service workflows on mobile. Frazer DMS is the better fit for independent used-car dealers seeking predictable pricing.

  • Zoho AutoDMS fits best

    Dealers needing sales and service workflows on mobile

  • Frazer DMS fits best

    Independent used-car dealers seeking predictable pricing

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Zoho AutoDMS 9.2/10 Visit ↗ Frazer DMS 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #1 in Car Dealership Management Software #6 in Car Dealership Management Software
Best for Dealers needing sales and service workflows on mobile Independent used-car dealers seeking predictable pricing
Pricing model Paid Paid
Starting price Not published $129/mo
Free plan Not published —
Free trial — —
Deployment Cloud Cloud, Desktop, Mobile
Platforms Web, iOS, Android Windows, iOS
Built for Small business, Mid-market, Enterprise Small business, Mid-market
Features Zoho AutoDMS 4/5 · Frazer DMS 1/5
Inventory management ✓ ✓
Sales workflows ✓ (best) Not published
Service operations ✓ (best) Not published
Finance workflows Not published Not published
Mobile access ✓ (best) Not published
Specs
Deployment Cloud Not published
Our review
Pros
  • Connects lead follow-up, test drives and deal approvals in sales workflows
  • Supports service with digital work orders, job cards and parts reordering
  • Offers web, iOS and Android access with analytics dashboards
  • Combines inventory, sales, BHPH, forms and accounting in one DMS.
  • Automates online advertising and supports vehicle inventory reporting.
  • Connects with finance, credit, vehicle-history and payment providers.
Cons
  • Pricing requires contacting Zoho rather than choosing a published plan
  • Broad workflow scope may exceed the needs of a single-function operation
  • Technician kiosks and customer-facing service displays may require separate discussion
  • Hosted deployment starts at $199 per month, above Desktop pricing.
  • Desktop and Hosted are separate deployment options to weigh.
  • Some forms and features are available only in most states.
Our verdict

Zoho AutoDMS brings vehicle sales, service operations, customer management, workshop activity, inventory and reporting into a dealership management system. Its customer profiles include purchase history, preferences and communication logs,…

Read the review →

Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, accounting and reporting into one system for independent used-car dealers. The vendor says more than 19,000 independent dealers across the…

Read the review →
  1. Zoho AutoDMSCar Dealership Management Software 9.2Pricing on request
  2. Frazer DMSCar Dealership Management Software 8.5From $129/mo

Strengths and trade-offs

  • Zoho AutoDMS — where it wins

    • Connects lead follow-up, test drives and deal approvals in sales workflows
    • Supports service with digital work orders, job cards and parts reordering
    • Offers web, iOS and Android access with analytics dashboards

    Where it doesn't

    • Pricing requires contacting Zoho rather than choosing a published plan
    • Broad workflow scope may exceed the needs of a single-function operation
    • Technician kiosks and customer-facing service displays may require separate discussion

  • Frazer DMS — where it wins

    • Combines inventory, sales, BHPH, forms and accounting in one DMS.
    • Automates online advertising and supports vehicle inventory reporting.
    • Connects with finance, credit, vehicle-history and payment providers.

    Where it doesn't

    • Hosted deployment starts at $199 per month, above Desktop pricing.
    • Desktop and Hosted are separate deployment options to weigh.
    • Some forms and features are available only in most states.
  • Zoho AutoDMS9.2/10 · Pricing on request

    A cloud DMS spanning dealership sales, service, parts, inventory and reporting.

    Contact ZohoFull verdict →
  • Frazer DMS8.5/10 · From $129/mo

    A broad independent-dealer DMS with desktop pricing from $129 per month.

    Visit FrazerFull verdict →

More comparisons

All car dealership management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update