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Head-to-head · Sales Coaching Software

Exec vs Shiken

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Exec #3 in Sales Coaching Software 9.0/10 Free plan · 14-day trial Free planFree trial✓ 3 of 4 features Visit Exec
Shiken #5 in Sales Coaching Software 8.7/10 Free plan · 7-day trial Free planFree trial✓ 4 of 4 features Visit Shiken

Exec leads on 0 checks, Shiken on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreExec · 9.0/10
  • Free planboth
  • Free trialboth
  • Most featuresShiken · 4 of 4

Exec scores higher on our rubric for sales coaching software: 9.0 against 8.7 out of 10; our editors rank them #3 and #5.

Exec is the better fit for teams wanting broad coaching at a low entry price. Shiken is the better fit for organizations wanting coaching plus structured learning.

  • Exec fits best

    Teams wanting broad coaching at a low entry price

  • Shiken fits best

    Organizations wanting coaching plus structured learning

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Exec 9.0/10 Visit ↗ Shiken 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #3 in Sales Coaching Software #5 in Sales Coaching Software
Best for Teams wanting broad coaching at a low entry price Organizations wanting coaching plus structured learning
Pricing model Free plan + paid Free plan + paid
Starting price $20/seat/mo £99/mo
Free plan ✓ ✓
Free trial 14 days 7 days
Free trial length 14 days 7 days · card required
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Docs Docs
Compliance SOC 2, SSO/SAML SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 5 integrations 3,200+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Exec 3/4 · Shiken 4/4
Coaching scorecards ✓ ✓
Development plans ✓ ✓
Manager dashboards ✓ ✓
CRM integrations Not checked yet ✓ (best)
Specs
Call analysis Ai Ai
Coaching guidance Ai Ai
Our review
Pros
  • Free plan includes AI roleplays, scorecards, and roleplay feedback
  • Combines call scoring, AI coaching, dashboards, and skill analytics
  • Supports courses, certifications, assignments, and enterprise controls
  • AI roleplay and rubric-based scoring for practice and real calls
  • Meeting capture, conversation intelligence and automatic call summaries
  • Coaching, development plans and learning delivery across web, mobile and LMS platforms
Cons
  • Starter and Professional pricing require annual billing
  • Advanced permissions begin with the Professional plan
  • Its documented integrations center on call-recording platforms, not CRM systems
  • Free plan limits AI summaries, roleplay turns, chats and notes
  • Solo Creator supports one admin, one course and one community
  • Annual billing applies to the published Solo Creator and Creator Team prices
Our verdict

Exec is a sales training and coaching platform for revenue teams that want AI roleplays, recorded-call analysis, scorecards, and structured development programs in one system. Representatives can practice discovery, demos, objections, and…

Read the review →

Shiken brings sales roleplay, call analysis, coaching feedback and structured learning into one product. It is aimed at sales enablement and L&D teams, creators, coaches, individual learners and managers who want to practice discovery,…

Read the review →
  1. ExecSales Coaching Software 9.0Free plan · 14-day trial
  2. ShikenSales Coaching Software 8.7Free plan · 7-day trial

Strengths and trade-offs

  • Exec — where it wins

    • Free plan includes AI roleplays, scorecards, and roleplay feedback
    • Combines call scoring, AI coaching, dashboards, and skill analytics
    • Supports courses, certifications, assignments, and enterprise controls

    Where it doesn't

    • Starter and Professional pricing require annual billing
    • Advanced permissions begin with the Professional plan
    • Its documented integrations center on call-recording platforms, not CRM systems

  • Shiken — where it wins

    • AI roleplay and rubric-based scoring for practice and real calls
    • Meeting capture, conversation intelligence and automatic call summaries
    • Coaching, development plans and learning delivery across web, mobile and LMS platforms

    Where it doesn't

    • Free plan limits AI summaries, roleplay turns, chats and notes
    • Solo Creator supports one admin, one course and one community
    • Annual billing applies to the published Solo Creator and Creator Team prices
  • Exec9.0/10 · Free plan · 14-day trial

    Broad AI coaching coverage with a free plan and a $20 annual Starter tier.

    Visit ExecFull verdict →
  • Shiken8.7/10 · Free plan · 7-day trial

    A broad sales coaching and learning suite with useful free allowances and a £99 paid entry point.

    Visit ShikenFull verdict →

More comparisons

All sales coaching software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update