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Head-to-head · Website Optimization Tools

Crazy Egg vs Optimizely Experimentation

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Crazy Egg #5 in Website Optimization Tools 7.0/10 Free plan · paid from $29/mo (annual) · 30-day trial Free plan✓ 0 of 3 features Visit Crazy Egg
Optimizely Experimentation #6 in Website Optimization Tools 6.9/10 Free plan Free plan✓ 0 of 3 features Visit Optimizely

Crazy Egg leads on 0 checks, Optimizely Experimentation on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCrazy Egg · 7.0/10
  • Free planboth

Crazy Egg scores higher on our rubric for website optimization tools: 7.0 against 6.9 out of 10; our editors rank them #5 and #6.

Crazy Egg is the better fit for conversion teams seeking heatmaps and recordings. Optimizely Experimentation is the better fit for teams optimizing pages through experimentation.

  • Crazy Egg fits best

    Conversion teams seeking heatmaps and recordings

  • Optimizely Experimentation fits best

    Teams optimizing pages through experimentation

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Crazy Egg 7.0/10 Visit ↗ Optimizely Experimentation 6.9/10 Visit ↗
At a glance
Editor score 7.0 6.9
Ranking #5 in Website Optimization Tools #6 in Website Optimization Tools
Best for Conversion teams seeking heatmaps and recordings Teams optimizing pages through experimentation
Pricing model Free plan + paid Free plan + paid
Starting price $29/mo Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web, iOS, Android
Support Email, Tickets, Docs Tickets, Community, Docs
Compliance GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS
Integrations 12 integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Crazy Egg 0/3 · Optimizely Experimentation 0/3
Site audit Not published Not published
A/B testing Not published Not published
Page speed monitoring Not published Not published
Specs
Optimization focus Not published Not published
Tracked sites Not published Not published
Our review
Pros
  • Combines heatmaps, session recordings, funnels, surveys, and A/B testing
  • Free plan includes web analytics, instant heatmaps, and conversion analytics
  • Integrates with platforms including Shopify, WordPress, and Google Analytics 4
  • Combines visual web tests with server-side experimentation.
  • Supports feature flags, controlled rollouts, and audience targeting.
  • SDKs cover web, iOS, Android, and APIs.
Cons
  • The supplied monthly session limit is 50
  • Paid plans are priced with annual billing
  • The product focuses on website behavior, not SEO
  • Paid plans are individually packaged, with no public prices.
  • The free Rollouts plan focuses on flags, rollouts, and A/B testing.
  • SEO research and audit coverage is limited.
Our verdict

Crazy Egg helps teams understand how visitors interact with websites through heatmaps, session recordings, web analytics, conversion tracking, surveys, and testing. Its audience ranges from solo operators and small businesses to agencies…

Read the review →

Optimizely Experimentation brings web and feature experimentation together for marketing, product, and engineering teams. It is suited to organizations that want to test page variations as well as product behavior across websites, mobile…

Read the review →
  1. Crazy EggWebsite Optimization Tools 7.0Free plan · paid from $29/mo (annual) · 30-day trial
  2. Optimizely ExperimentationWebsite Optimization Tools 6.9Free plan

Strengths and trade-offs

  • Crazy Egg — where it wins

    • Combines heatmaps, session recordings, funnels, surveys, and A/B testing
    • Free plan includes web analytics, instant heatmaps, and conversion analytics
    • Integrates with platforms including Shopify, WordPress, and Google Analytics 4

    Where it doesn't

    • The supplied monthly session limit is 50
    • Paid plans are priced with annual billing
    • The product focuses on website behavior, not SEO

  • Optimizely Experimentation — where it wins

    • Combines visual web tests with server-side experimentation.
    • Supports feature flags, controlled rollouts, and audience targeting.
    • SDKs cover web, iOS, Android, and APIs.

    Where it doesn't

    • Paid plans are individually packaged, with no public prices.
    • The free Rollouts plan focuses on flags, rollouts, and A/B testing.
    • SEO research and audit coverage is limited.
  • Crazy Egg7.0/10 · Free plan · paid from $29/mo (annual) · 30-day trial

    A broad behavior-analysis toolkit, with a free plan and paid tiers starting at $29 per month billed annually.

    Visit Crazy EggFull verdict →
  • Optimizely Experimentation6.9/10 · Free plan

    A broad experimentation toolkit for teams testing web and product experiences.

    Visit OptimizelyFull verdict →

More comparisons

All website optimization tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update