Semrush vs Crazy Egg

Semrush9.3Visit Crazy Egg8.6Visit

Higher score Semrush #1 in Website Optimization Tools 9.3/10 Free plan · 7-day trial Free planFree trial✓ 1 of 3 features Visit Semrush

vs

Crazy Egg #7 in Website Optimization Tools 8.6/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Crazy Egg

• Semrush fits best

  Teams needing all-in-one SEO research and site optimization

• Crazy Egg fits best

  Conversion teams seeking heatmaps and recordings

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Side by side

Feature	Semrush 9.3/10 Visit ↗	Crazy Egg 8.6/10 Visit ↗
At a glance
Editor score	9.3	8.6
Ranking	#1 in Website Optimization Tools	#7 in Website Optimization Tools
Best for	Teams needing all-in-one SEO research and site optimization	Conversion teams seeking heatmaps and recordings
Pricing model	Free plan + paid	Free plan + paid
Starting price	—	$29/mo
Free plan	✓	✓
Free trial	7 days	30 days
Free trial length	7 days	30 days · card required
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Tickets, Docs, Community	Email, Tickets, Docs
Compliance	PCI DSS	GDPR, HIPAA, SSO/SAML
Integrations	20+ integrations	12 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Semrush 1/3 · Crazy Egg 0/3
Site audit	✓ (best)	Not checked yet
A/B testing	Not checked yet	Not checked yet
Page speed monitoring	Not checked yet	Not checked yet
Specs
Optimization focus	Not checked yet	Not checked yet
Tracked sites	Not checked yet	Not checked yet
Our review
Pros	Combines keyword, competitor, rank-tracking, audit, and backlink research Tracks rankings across locations, devices, and search engines Connects with Google Analytics, Search Console, Ads, and other platforms	Combines heatmaps, session recordings, funnels, surveys, and A/B testing Free plan includes web analytics, instant heatmaps, and conversion analytics Integrates with platforms including Shopify, WordPress, and Google Analytics 4
Cons	Free access is limited to one demo project and 10 reports per day Historical SEO data and content optimization are on Pro+ API data integration is listed with Advanced	The supplied monthly session limit is 50 Paid plans are priced with annual billing The product focuses on website behavior, not SEO
Our verdict	Semrush brings keyword research, competitor analysis, rank tracking, technical site auditing, backlink analysis, content optimization, and reporting into a cloud-based marketing platform. Its broader offering includes AI search visibility… Read the review →	Crazy Egg helps teams understand how visitors interact with websites through heatmaps, session recordings, web analytics, conversion tracking, surveys, and testing. Its audience ranges from solo operators and small businesses to agencies… Read the review →

Strengths and trade-offs

• Semrush — where it wins

  • Combines keyword, competitor, rank-tracking, audit, and backlink research
  • Tracks rankings across locations, devices, and search engines
  • Connects with Google Analytics, Search Console, Ads, and other platforms

  Where it doesn't

  • Free access is limited to one demo project and 10 reports per day
  • Historical SEO data and content optimization are on Pro+
  • API data integration is listed with Advanced

• Crazy Egg — where it wins

  • Combines heatmaps, session recordings, funnels, surveys, and A/B testing
  • Free plan includes web analytics, instant heatmaps, and conversion analytics
  • Integrates with platforms including Shopify, WordPress, and Google Analytics 4

  Where it doesn't

  • The supplied monthly session limit is 50
  • Paid plans are priced with annual billing
  • The product focuses on website behavior, not SEO

• Semrush9.3/10 · Free plan · 7-day trial

  Broad SEO research, tracking, auditing, and content tools, with a limited free plan.

  Visit SemrushFull verdict →
• Crazy Egg8.6/10 · Free plan · 30-day trial

  A broad behavior-analysis toolkit, with a free plan and paid tiers starting at $29 per month billed annually.

  Visit Crazy EggFull verdict →