Head-to-head · Website Optimization Tools
Optimizely Experimentation vs Crazy Egg
Optimizely Experimentation leads on 0 checks, Crazy Egg on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreOptimizely Experimentation · 8.8/10
- Free planboth
- Free trialonly Crazy Egg
Optimizely Experimentation scores higher on our rubric for website optimization tools: 8.8 against 8.6 out of 10; our editors rank them #5 and #7.
Optimizely Experimentation is the better fit for teams optimizing pages through experimentation. Crazy Egg is the better fit for conversion teams seeking heatmaps and recordings.
- Optimizely Experimentation fits best
Teams optimizing pages through experimentation
- Crazy Egg fits best
Conversion teams seeking heatmaps and recordings
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Side by side
| Feature | Optimizely Experimentation 8.8/10 Visit ↗ | Crazy Egg 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.6 |
| Ranking | #5 in Website Optimization Tools | #7 in Website Optimization Tools |
| Best for | Teams optimizing pages through experimentation | Conversion teams seeking heatmaps and recordings |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | $29/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | 30 days |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web, iOS, Android | Web, Chrome extension |
| Support | Tickets, Community, Docs | Email, Tickets, Docs |
| Compliance | SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS | GDPR, HIPAA, SSO/SAML |
| Integrations | 3 integrations | 12 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Optimizely Experimentation 0/3 · Crazy Egg 0/3 | ||
| Site audit | Not checked yet | Not checked yet |
| A/B testing | Not checked yet | Not checked yet |
| Page speed monitoring | Not checked yet | Not checked yet |
| Specs | ||
| Optimization focus | Not checked yet | Not checked yet |
| Tracked sites | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Optimizely Experimentation brings web and feature experimentation together for marketing, product, and engineering teams. It is suited to organizations that want to test page variations as well as product behavior across websites, mobile… Read the review → |
Crazy Egg helps teams understand how visitors interact with websites through heatmaps, session recordings, web analytics, conversion tracking, surveys, and testing. Its audience ranges from solo operators and small businesses to agencies… Read the review → |
Strengths and trade-offs
Optimizely Experimentation — where it wins
- Combines visual web tests with server-side experimentation.
- Supports feature flags, controlled rollouts, and audience targeting.
- SDKs cover web, iOS, Android, and APIs.
Where it doesn't
- Paid plans are individually packaged, with no public prices.
- The free Rollouts plan focuses on flags, rollouts, and A/B testing.
- SEO research and audit coverage is limited.
Crazy Egg — where it wins
- Combines heatmaps, session recordings, funnels, surveys, and A/B testing
- Free plan includes web analytics, instant heatmaps, and conversion analytics
- Integrates with platforms including Shopify, WordPress, and Google Analytics 4
Where it doesn't
- The supplied monthly session limit is 50
- Paid plans are priced with annual billing
- The product focuses on website behavior, not SEO
- Optimizely Experimentation8.8/10 · Free plan
A broad experimentation toolkit for teams testing web and product experiences.
Visit OptimizelyFull verdict → - Crazy Egg8.6/10 · Free plan · 30-day trial
A broad behavior-analysis toolkit, with a free plan and paid tiers starting at $29 per month billed annually.
Visit Crazy EggFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





