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Head-to-head · Website Optimization Tools

Optimizely Experimentation vs Crazy Egg

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Optimizely Experimentation #5 in Website Optimization Tools 8.8/10 Free plan Free plan✓ 0 of 3 features Visit Optimizely
Crazy Egg #7 in Website Optimization Tools 8.6/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Crazy Egg

Optimizely Experimentation leads on 0 checks, Crazy Egg on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOptimizely Experimentation · 8.8/10
  • Free planboth
  • Free trialonly Crazy Egg

Optimizely Experimentation scores higher on our rubric for website optimization tools: 8.8 against 8.6 out of 10; our editors rank them #5 and #7.

Optimizely Experimentation is the better fit for teams optimizing pages through experimentation. Crazy Egg is the better fit for conversion teams seeking heatmaps and recordings.

  • Optimizely Experimentation fits best

    Teams optimizing pages through experimentation

  • Crazy Egg fits best

    Conversion teams seeking heatmaps and recordings

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Side by side

Feature Optimizely Experimentation 8.8/10 Visit ↗ Crazy Egg 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #5 in Website Optimization Tools #7 in Website Optimization Tools
Best for Teams optimizing pages through experimentation Conversion teams seeking heatmaps and recordings
Pricing model Free plan + paid Free plan + paid
Starting price — $29/mo
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud Cloud, Browser extension
Platforms Web, iOS, Android Web, Chrome extension
Support Tickets, Community, Docs Email, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS GDPR, HIPAA, SSO/SAML
Integrations 3 integrations 12 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Optimizely Experimentation 0/3 · Crazy Egg 0/3
Site audit Not checked yet Not checked yet
A/B testing Not checked yet Not checked yet
Page speed monitoring Not checked yet Not checked yet
Specs
Optimization focus Not checked yet Not checked yet
Tracked sites Not checked yet Not checked yet
Our review
Pros
  • Combines visual web tests with server-side experimentation.
  • Supports feature flags, controlled rollouts, and audience targeting.
  • SDKs cover web, iOS, Android, and APIs.
  • Combines heatmaps, session recordings, funnels, surveys, and A/B testing
  • Free plan includes web analytics, instant heatmaps, and conversion analytics
  • Integrates with platforms including Shopify, WordPress, and Google Analytics 4
Cons
  • Paid plans are individually packaged, with no public prices.
  • The free Rollouts plan focuses on flags, rollouts, and A/B testing.
  • SEO research and audit coverage is limited.
  • The supplied monthly session limit is 50
  • Paid plans are priced with annual billing
  • The product focuses on website behavior, not SEO
Our verdict

Optimizely Experimentation brings web and feature experimentation together for marketing, product, and engineering teams. It is suited to organizations that want to test page variations as well as product behavior across websites, mobile…

Read the review →

Crazy Egg helps teams understand how visitors interact with websites through heatmaps, session recordings, web analytics, conversion tracking, surveys, and testing. Its audience ranges from solo operators and small businesses to agencies…

Read the review →
  1. Optimizely ExperimentationWebsite Optimization Tools 8.8Free plan
  2. Crazy EggWebsite Optimization Tools 8.6Free plan · 30-day trial

Strengths and trade-offs

  • Optimizely Experimentation — where it wins

    • Combines visual web tests with server-side experimentation.
    • Supports feature flags, controlled rollouts, and audience targeting.
    • SDKs cover web, iOS, Android, and APIs.

    Where it doesn't

    • Paid plans are individually packaged, with no public prices.
    • The free Rollouts plan focuses on flags, rollouts, and A/B testing.
    • SEO research and audit coverage is limited.
  • Crazy Egg — where it wins

    • Combines heatmaps, session recordings, funnels, surveys, and A/B testing
    • Free plan includes web analytics, instant heatmaps, and conversion analytics
    • Integrates with platforms including Shopify, WordPress, and Google Analytics 4

    Where it doesn't

    • The supplied monthly session limit is 50
    • Paid plans are priced with annual billing
    • The product focuses on website behavior, not SEO
  • Optimizely Experimentation8.8/10 · Free plan

    A broad experimentation toolkit for teams testing web and product experiences.

    Visit OptimizelyFull verdict →
  • Crazy Egg8.6/10 · Free plan · 30-day trial

    A broad behavior-analysis toolkit, with a free plan and paid tiers starting at $29 per month billed annually.

    Visit Crazy EggFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update