Head-to-head · AI Social Listening Tools
Brand24 vs Awario
Brand24 leads on 0 checks, Awario on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBrand24 · 8.8/10
- Lowest starting priceAwario · $29/mo
- Free trialboth
Brand24 scores higher on our rubric for ai social listening tools: 8.8 against 8.7 out of 10; our editors rank them #7 and #8.
Awario is cheaper to start at $29/mo against $199/mo.
Brand24 is the better fit for established teams wanting polished reporting. Awario is the better fit for small teams seeking affordable core listening.
- Brand24 fits best
Established teams wanting polished reporting
- Awario fits best
Small teams seeking affordable core listening
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Side by side
| Feature | Brand24 8.8/10 Visit ↗ | Awario 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 8.7 |
| Ranking | #7 in AI Social Listening Tools | #8 in AI Social Listening Tools |
| Best for | Established teams wanting polished reporting | Small teams seeking affordable core listening |
| Pricing model | Paid | Paid |
| Starting price | $199/mo | $29/mo (best) |
| Free plan | — | — |
| Free trial | 14 days | 7 days |
| Free trial length | 14 days | 7 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 2 integrations | 5 integrations |
| Features Brand24 1/2 · Awario 1/2 | ||
| Sentiment analysis | ✓ | ✓ |
| API access | Not checked yet | Not checked yet |
| Specs | ||
| Source coverage | Not checked yet | Not checked yet |
| Historical data | Not checked yet | Not checked yet |
| Mention limit | Not checked yet | Not checked yet |
| Team seats | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Brand24 monitors public mentions of brands, products, keywords, and hashtags across social networks, news sites, blogs, forums, podcasts, videos, reviews, and other web sources. It is designed for marketing, public relations,… Read the review → |
Awario is a social listening and brand monitoring platform for businesses, agencies, and marketing teams. It tracks brand, competitor, product, and keyword mentions across social networks and the wider web, including X, Facebook,… Read the review → |
Strengths and trade-offs
Brand24 — where it wins
- Tracks mentions, sentiment, reach, engagement, influencers, and competitors
- AI analyzes topics, events, trends, and sentiment
- Exports presentation-ready reports in PDF, Excel, and PowerPoint
Where it doesn't
- No free plan; annual pricing starts at $199 per month
- Individual limits usage to 3 keywords, 2K mentions, and 1 user
- Individual updates every 12 hours; realtime updates start at Pro
Awario — where it wins
- Tracks social networks, news, blogs, forums, and the wider web
- Boolean search, sentiment, reach, and share-of-voice analytics
- Lead generation, alerts, reports, and an enterprise API
Where it doesn't
- Starter limits monitoring to 3 topics
- Annual billing is required for the listed entry price
- Advanced team and API features require higher tiers
- Brand248.8/10 · 14-day trial
A broad social listening platform with AI analysis, alerts, and reporting for established teams.
Visit Brand24Full verdict → - Awario8.7/10 · 7-day trial
Affordable core listening with Boolean search, sentiment, alerts, and reporting.
Visit AwarioFull verdict →
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- Talkwalker vs Brand24
- Talkwalker vs Awario
All AI social listening tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





