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Head-to-head · AI Social Listening Tools

Brand24 vs Awario

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Brand24 #7 in AI Social Listening Tools 8.8/10 14-day trial Free trial✓ 1 of 2 features Visit Brand24
Awario #8 in AI Social Listening Tools 8.7/10 7-day trial Free trial✓ 1 of 2 features Visit Awario

Brand24 leads on 0 checks, Awario on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBrand24 · 8.8/10
  • Lowest starting priceAwario · $29/mo
  • Free trialboth

Brand24 scores higher on our rubric for ai social listening tools: 8.8 against 8.7 out of 10; our editors rank them #7 and #8.

Awario is cheaper to start at $29/mo against $199/mo.

Brand24 is the better fit for established teams wanting polished reporting. Awario is the better fit for small teams seeking affordable core listening.

  • Brand24 fits best

    Established teams wanting polished reporting

  • Awario fits best

    Small teams seeking affordable core listening

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Brand24 8.8/10 Visit ↗ Awario 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #7 in AI Social Listening Tools #8 in AI Social Listening Tools
Best for Established teams wanting polished reporting Small teams seeking affordable core listening
Pricing model Paid Paid
Starting price $199/mo $29/mo (best)
Free plan — —
Free trial 14 days 7 days
Free trial length 14 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 2 integrations 5 integrations
Features Brand24 1/2 · Awario 1/2
Sentiment analysis ✓ ✓
API access Not checked yet Not checked yet
Specs
Source coverage Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Mention limit Not checked yet Not checked yet
Team seats Not checked yet Not checked yet
Our review
Pros
  • Tracks mentions, sentiment, reach, engagement, influencers, and competitors
  • AI analyzes topics, events, trends, and sentiment
  • Exports presentation-ready reports in PDF, Excel, and PowerPoint
  • Tracks social networks, news, blogs, forums, and the wider web
  • Boolean search, sentiment, reach, and share-of-voice analytics
  • Lead generation, alerts, reports, and an enterprise API
Cons
  • No free plan; annual pricing starts at $199 per month
  • Individual limits usage to 3 keywords, 2K mentions, and 1 user
  • Individual updates every 12 hours; realtime updates start at Pro
  • Starter limits monitoring to 3 topics
  • Annual billing is required for the listed entry price
  • Advanced team and API features require higher tiers
Our verdict

Brand24 monitors public mentions of brands, products, keywords, and hashtags across social networks, news sites, blogs, forums, podcasts, videos, reviews, and other web sources. It is designed for marketing, public relations,…

Read the review →

Awario is a social listening and brand monitoring platform for businesses, agencies, and marketing teams. It tracks brand, competitor, product, and keyword mentions across social networks and the wider web, including X, Facebook,…

Read the review →
  1. Brand24AI Social Listening Tools 8.814-day trial
  2. AwarioAI Social Listening Tools 8.77-day trial

Strengths and trade-offs

  • Brand24 — where it wins

    • Tracks mentions, sentiment, reach, engagement, influencers, and competitors
    • AI analyzes topics, events, trends, and sentiment
    • Exports presentation-ready reports in PDF, Excel, and PowerPoint

    Where it doesn't

    • No free plan; annual pricing starts at $199 per month
    • Individual limits usage to 3 keywords, 2K mentions, and 1 user
    • Individual updates every 12 hours; realtime updates start at Pro
  • Awario — where it wins

    • Tracks social networks, news, blogs, forums, and the wider web
    • Boolean search, sentiment, reach, and share-of-voice analytics
    • Lead generation, alerts, reports, and an enterprise API

    Where it doesn't

    • Starter limits monitoring to 3 topics
    • Annual billing is required for the listed entry price
    • Advanced team and API features require higher tiers
  • Brand248.8/10 · 14-day trial

    A broad social listening platform with AI analysis, alerts, and reporting for established teams.

    Visit Brand24Full verdict →
  • Awario8.7/10 · 7-day trial

    Affordable core listening with Boolean search, sentiment, alerts, and reporting.

    Visit AwarioFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update