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Head-to-head · SEO Tools

Bing Webmaster Tools vs Ubersuggest

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Bing Webmaster Tools #4 in SEO Tools 9.1/10 Free plan Free plan✓ 6 of 6 features Visit Bing Webmaster
Ubersuggest #23 in SEO Tools 7.2/10 Free plan · 7-day trial Free planFree trial✓ 5 of 6 features Visit Ubersuggest

Bing Webmaster Tools leads on 1 check, Ubersuggest on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBing Webmaster Tools · 9.1/10
  • Free planboth
  • Free trialonly Ubersuggest
  • Most featuresBing Webmaster Tools · 6 of 6

Bing Webmaster Tools scores higher on our rubric for seo tools: 9.1 against 7.2 out of 10; our editors rank them #4 and #23.

Bing Webmaster Tools offers api access; Ubersuggest doesn't.

Bing Webmaster Tools is the better fit for free Bing-focused SEO measurement. Ubersuggest is the better fit for affordable all-round SEO basics.

  • Bing Webmaster Tools fits best

    Free Bing-focused SEO measurement

  • Ubersuggest fits best

    Affordable all-round SEO basics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bing Webmaster Tools 9.1/10 Visit ↗ Ubersuggest 7.2/10 Visit ↗
At a glance
Editor score 9.1 7.2
Ranking #4 in SEO Tools #23 in SEO Tools
Best for Free Bing-focused SEO measurement Affordable all-round SEO basics
Pricing model Free Free plan + paid
Starting price Free plan $29/mo
Free plan ✓ ✓
Free trial — 7 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Docs Email, Live chat, Tickets, Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Bing Webmaster Tools 6/6 · Ubersuggest 5/6
Keyword research ✓ ✓
Rank tracking ✓ ✓
Site audit ✓ ✓
Backlink analysis ✓ ✓
Competitor research ✓ ✓
API access ✓ (best) —
Specs
Tracked keywords Not checked yet 125 keywords
Our review
Pros
  • Free access to performance reports, keyword research, audits, and backlinks
  • Covers URL inspection, sitemaps, URL submission, and IndexNow
  • API access to ranking, traffic, link, keyword, and crawl data
  • Covers keyword research, audits, rankings, backlinks, and competitor analysis
  • Free plan plus monthly pricing starting at US$29
  • Chrome extension and connections to four AI tools
Cons
  • Search coverage is centered on Bing rather than broad search visibility
  • Site Scan focuses on common technical SEO issues
  • Not designed as a multi-search-engine SEO platform
  • No API access
  • Individual includes only 125 tracked keywords per project
  • Paid limits may constrain larger SEO programs
Our verdict

Bing Webmaster Tools is a web-based SEO platform from Microsoft for website owners, publishers, and search professionals who need to measure and improve visibility in Bing Search. Its free plan combines search performance reporting,…

Read the review →

Ubersuggest is an SEO platform for small businesses, entrepreneurs, marketers, and agencies that need core search research and monitoring in one place. Its feature set includes keyword research with search volume, intent, difficulty,…

Read the review →
  1. Bing Webmaster ToolsSEO Tools 9.1Free plan
  2. UbersuggestSEO Tools 7.2Free plan · 7-day trial

Strengths and trade-offs

  • Bing Webmaster Tools — where it wins

    • Free access to performance reports, keyword research, audits, and backlinks
    • Covers URL inspection, sitemaps, URL submission, and IndexNow
    • API access to ranking, traffic, link, keyword, and crawl data

    Where it doesn't

    • Search coverage is centered on Bing rather than broad search visibility
    • Site Scan focuses on common technical SEO issues
    • Not designed as a multi-search-engine SEO platform
  • Ubersuggest — where it wins

    • Covers keyword research, audits, rankings, backlinks, and competitor analysis
    • Free plan plus monthly pricing starting at US$29
    • Chrome extension and connections to four AI tools

    Where it doesn't

    • No API access
    • Individual includes only 125 tracked keywords per project
    • Paid limits may constrain larger SEO programs

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update