Head-to-head · SEO Tools
Bing Webmaster Tools vs Ubersuggest
Bing Webmaster Tools leads on 1 check, Ubersuggest on 0, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBing Webmaster Tools · 9.1/10
- Free planboth
- Free trialonly Ubersuggest
- Most featuresBing Webmaster Tools · 6 of 6
Bing Webmaster Tools scores higher on our rubric for seo tools: 9.1 against 7.2 out of 10; our editors rank them #4 and #23.
Bing Webmaster Tools offers api access; Ubersuggest doesn't.
Bing Webmaster Tools is the better fit for free Bing-focused SEO measurement. Ubersuggest is the better fit for affordable all-round SEO basics.
- Bing Webmaster Tools fits best
Free Bing-focused SEO measurement
- Ubersuggest fits best
Affordable all-round SEO basics
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Side by side
| Feature | Bing Webmaster Tools 9.1/10 Visit ↗ | Ubersuggest 7.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 7.2 |
| Ranking | #4 in SEO Tools | #23 in SEO Tools |
| Best for | Free Bing-focused SEO measurement | Affordable all-round SEO basics |
| Pricing model | Free | Free plan + paid |
| Starting price | Free plan | $29/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | 7 days |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web | Web, Chrome extension |
| Support | Docs | Email, Live chat, Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Bing Webmaster Tools 6/6 · Ubersuggest 5/6 | ||
| Keyword research | ✓ | ✓ |
| Rank tracking | ✓ | ✓ |
| Site audit | ✓ | ✓ |
| Backlink analysis | ✓ | ✓ |
| Competitor research | ✓ | ✓ |
| API access | ✓ (best) | — |
| Specs | ||
| Tracked keywords | Not checked yet | 125 keywords |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Bing Webmaster Tools is a web-based SEO platform from Microsoft for website owners, publishers, and search professionals who need to measure and improve visibility in Bing Search. Its free plan combines search performance reporting,… Read the review → |
Ubersuggest is an SEO platform for small businesses, entrepreneurs, marketers, and agencies that need core search research and monitoring in one place. Its feature set includes keyword research with search volume, intent, difficulty,… Read the review → |
Strengths and trade-offs
Bing Webmaster Tools — where it wins
- Free access to performance reports, keyword research, audits, and backlinks
- Covers URL inspection, sitemaps, URL submission, and IndexNow
- API access to ranking, traffic, link, keyword, and crawl data
Where it doesn't
- Search coverage is centered on Bing rather than broad search visibility
- Site Scan focuses on common technical SEO issues
- Not designed as a multi-search-engine SEO platform
Ubersuggest — where it wins
- Covers keyword research, audits, rankings, backlinks, and competitor analysis
- Free plan plus monthly pricing starting at US$29
- Chrome extension and connections to four AI tools
Where it doesn't
- No API access
- Individual includes only 125 tracked keywords per project
- Paid limits may constrain larger SEO programs
- Bing Webmaster Tools9.1/10 · Free plan
A free Bing-focused toolkit for SEO reporting, research, audits, and indexing.
Visit Bing WebmasterFull verdict → - Ubersuggest7.2/10 · Free plan · 7-day trial
Affordable SEO basics across research, audits, rankings, backlinks, and competitors.
Visit UbersuggestFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update








