Antavo vs TrueLoyal

Antavo7.5Visit TrueLoyal6.7Visit

Higher score Antavo #5 in Loyalty Program Software 7.5/10 Pricing on request ✓ 6 of 6 features Visit Antavo

vs

TrueLoyal #8 in Loyalty Program Software 6.7/10 Pricing on request Free plan✓ 5 of 6 features Visit TrueLoyal

• Antavo fits best

  Gamified enterprise loyalty programs

• TrueLoyal fits best

  Brands wanting free, mobile-first loyalty features

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Side by side

Feature	Antavo 7.5/10 Visit ↗	TrueLoyal 6.7/10 Visit ↗
At a glance
Editor score	7.5	6.7
Ranking	#5 in Loyalty Program Software	#8 in Loyalty Program Software
Best for	Gamified enterprise loyalty programs	Brands wanting free, mobile-first loyalty features
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Integrations	13 integrations	17 integrations
Features Antavo 6/6 · TrueLoyal 5/6
Tiered rewards	✓	✓
Referral programs	✓	✓
Lifecycle automation	✓ (best)	Not published
Customer portal	✓	✓
API access	✓	✓
White-label branding	✓	✓
Specs
Member limit	Not published	Not published
Our review
Pros	Custom currencies, tiers, rewards, referrals, and gamification Visual workflows automate campaigns and customer journeys APIs, webhooks, and integrations support omnichannel programs	Free plan supports up to 500 loyalty members White-labeled mobile apps for iOS and Android Points, referrals, segmentation, gamification, and churn prediction
Cons	Pricing requires contacting sales and is based on customer activity No free plan for smaller teams to start without a commitment Broad capabilities may exceed the needs of simple loyalty programs	Additional charges may apply beyond 500 loyalty members Paid plans require a custom quote Its wide feature set may be more than simple programs need
Our verdict	Antavo is a hosted, API-first loyalty and incentives platform for mid-market and enterprise brands. It supports points and custom currencies, tiered programs, rewards, referrals, promotions, customer journeys, and gamification. Programs… Read the review →	TrueLoyal is loyalty program software for consumer brands selling through ecommerce, retail stores, distributors, and third-party retailers. It brings rewards, points, VIP tiers, promotions, milestones, personalized earning rules,… Read the review →

Strengths and trade-offs

• Antavo — where it wins

  • Custom currencies, tiers, rewards, referrals, and gamification
  • Visual workflows automate campaigns and customer journeys
  • APIs, webhooks, and integrations support omnichannel programs

  Where it doesn't

  • Pricing requires contacting sales and is based on customer activity
  • No free plan for smaller teams to start without a commitment
  • Broad capabilities may exceed the needs of simple loyalty programs

• TrueLoyal — where it wins

  • Free plan supports up to 500 loyalty members
  • White-labeled mobile apps for iOS and Android
  • Points, referrals, segmentation, gamification, and churn prediction

  Where it doesn't

  • Additional charges may apply beyond 500 loyalty members
  • Paid plans require a custom quote
  • Its wide feature set may be more than simple programs need

• Antavo7.5/10 · Pricing on request

  A flexible loyalty platform for complex, gamified programs across channels.

  Visit AntavoFull verdict →
• TrueLoyal6.7/10 · Pricing on request

  A free, mobile-first loyalty platform with points, referrals, segmentation, and APIs.

  Visit TrueLoyalFull verdict →