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Head-to-head · Restaurant Marketing Software

Airship vs Sidedoor

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Airship #4 in Restaurant Marketing Software 9.1/10 Paid ✓ 5 of 5 features Visit Airship

Airship leads on 0 checks, Sidedoor on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAirship · 9.1/10

Airship scores higher on our rubric for restaurant marketing software: 9.1 against 8.7 out of 10; our editors rank them #4 and #8.

On campaign channels, Sidedoor gives you Multichannel where Airship offers Email_sms.

Airship is the better fit for multi-location email and SMS marketers. Sidedoor is the better fit for multi-venue operators needing CRM and loyalty.

  • Airship fits best

    Multi-location email and SMS marketers

  • Sidedoor fits best

    Multi-venue operators needing CRM and loyalty

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Airship 9.1/10 Visit ↗ Sidedoor 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #4 in Restaurant Marketing Software #8 in Restaurant Marketing Software
Best for Multi-location email and SMS marketers Multi-venue operators needing CRM and loyalty
Pricing model Paid Paid
Starting price £30/site/mo —
Free plan — —
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Phone, Docs Email, Docs
Integrations 80+ integrations 4 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Airship 5/5 · Sidedoor 5/5
Audience segmentation ✓ ✓
Automated campaigns ✓ ✓
Loyalty program ✓ ✓
POS integration ✓ ✓
Review requests ✓ ✓
Specs
Campaign channels Email_sms Multichannel
Guest or contact limit Not checked yet Not checked yet
Our review
Pros
  • Combines guest data from POS, bookings, Wi-Fi and loyalty systems
  • Supports email, SMS, segmentation and automated guest journeys
  • Includes loyalty tools, ROI reporting and footfall analytics
  • Cross-venue guest CRM with segmentation and loyalty tools
  • Multichannel campaigns with triggered customer journeys
  • Reservations, reviews, POS matching and reporting in one platform
Cons
  • No free plan is available
  • Onboarding fees apply in addition to monthly packages
  • Published location ranges include overlapping 2 to 15 and 6 to 15 plans
  • Marketing and automations are listed only in Pro and Max
  • Advanced BI, forecasting and managed support require Max
  • The integration list is focused on three named services plus an API
Our verdict

Airship is a hospitality-focused CRM and marketing platform for restaurants, pubs, bars, hotels and other venue operators. It combines guest data from bookings, EPOS, Wi-Fi, loyalty and other systems into a single customer view. Marketing…

Read the review →

Sidedoor is a hospitality platform for independent restaurants and growing restaurant groups. It combines reservations, events, vouchers, pre-orders, guest CRM, loyalty, reviews, analytics and marketing across email, SMS and push. Its…

Read the review →
  1. AirshipRestaurant Marketing Software 9.1Paid
  2. SidedoorRestaurant Marketing Software 8.7Paid

Strengths and trade-offs

  • Airship — where it wins

    • Combines guest data from POS, bookings, Wi-Fi and loyalty systems
    • Supports email, SMS, segmentation and automated guest journeys
    • Includes loyalty tools, ROI reporting and footfall analytics

    Where it doesn't

    • No free plan is available
    • Onboarding fees apply in addition to monthly packages
    • Published location ranges include overlapping 2 to 15 and 6 to 15 plans
  • Sidedoor — where it wins

    • Cross-venue guest CRM with segmentation and loyalty tools
    • Multichannel campaigns with triggered customer journeys
    • Reservations, reviews, POS matching and reporting in one platform

    Where it doesn't

    • Marketing and automations are listed only in Pro and Max
    • Advanced BI, forecasting and managed support require Max
    • The integration list is focused on three named services plus an API

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update