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Head-to-head · Retargeting Software

Ako Marketing vs Adwisely

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Ako Marketing #6 in Retargeting Software 7.1/10 Free plan · paid from $29/mo · 14-day trial Free plan✓ 1 of 2 features Visit Ako Marketing
Adwisely #7 in Retargeting Software 6.9/10 From $49/mo · 7-day trial ✓ 0 of 2 features Visit Adwisely

Ako Marketing leads on 3 checks, Adwisely on 0, and 0 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAko Marketing · 7.1/10
  • Lowest starting priceAko Marketing · $29/mo
  • Free planonly Ako Marketing
  • Most featuresAko Marketing · 1 of 2

Ako Marketing scores higher on our rubric for retargeting software: 7.1 against 6.9 out of 10; our editors rank them #6 and #7.

Ako Marketing offers free plan; Adwisely doesn't. Ako Marketing is cheaper to start at $29/mo against $49/mo. Ako Marketing offers dynamic product ads; Adwisely doesn't publish it.

Ako Marketing is the better fit for shopify stores seeking Meta retargeting and loyalty. Adwisely is the better fit for small ecommerce teams wanting managed AI campaigns.

  • Ako Marketing fits best

    Shopify stores seeking Meta retargeting and loyalty

  • Adwisely fits best

    Small ecommerce teams wanting managed AI campaigns

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Ako Marketing 7.1/10 Visit ↗ Adwisely 6.9/10 Visit ↗
At a glance
Editor score 7.1 6.9
Ranking #6 in Retargeting Software #7 in Retargeting Software
Best for Shopify stores seeking Meta retargeting and loyalty Small ecommerce teams wanting managed AI campaigns
Pricing model Free plan + paid Paid
Starting price $29/mo (best) $49/mo
Free plan ✓ (best) —
Free trial — —
Free trial length 14 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 7 integrations 5 integrations
Features Ako Marketing 1/2 · Adwisely 0/2
Dynamic product ads ✓ (best) Not published
Frequency capping Not published Not published
Specs
Audience sources Not published Not published
Ad channels Not published Not published
Attribution window Not published Not published
Our review
Pros
  • Segment Shopify customers into Facebook and Google audiences.
  • Run dynamic Facebook product ads from Shopify product catalogs.
  • Gold includes campaign analytics, A/B testing, and Instagram comment DMs.
  • Automates retargeting, prospecting, cross-sell, and upsell campaigns
  • Tests product catalogs and creative variants across Meta and Google
  • Concierge adds dedicated experts and 10 hours of monthly optimization
Cons
  • The free Starter plan offers loyalty features, not retargeting.
  • Retargeting starts with Gold at $29 per month.
  • The product is focused on Shopify merchants and web use.
  • Managed ad spend is charged at 10% on both plans
  • Monthly fees are capped at $3,250, which may not suit every budget
  • The Self-Serve plan provides email and chat support rather than dedicated experts
Our verdict

Ako Marketing is a Shopify-focused app for merchants who want to pair retargeting campaigns with customer loyalty programs. It connects to Facebook and Google ad accounts and can build audiences from website visitors, past customers, and…

Read the review →

Adwisely is a web-based advertising automation platform for ecommerce businesses that want to run campaigns across Meta and Google. It supports retargeting as well as prospecting, cross-sell, and upsell campaigns, so its scope extends…

Read the review →
  1. Ako MarketingRetargeting Software 7.1Free plan · paid from $29/mo · 14-day trial
  2. AdwiselyRetargeting Software 6.9From $49/mo · 7-day trial

Strengths and trade-offs

  • Ako Marketing — where it wins

    • Segment Shopify customers into Facebook and Google audiences.
    • Run dynamic Facebook product ads from Shopify product catalogs.
    • Gold includes campaign analytics, A/B testing, and Instagram comment DMs.

    Where it doesn't

    • The free Starter plan offers loyalty features, not retargeting.
    • Retargeting starts with Gold at $29 per month.
    • The product is focused on Shopify merchants and web use.

  • Adwisely — where it wins

    • Automates retargeting, prospecting, cross-sell, and upsell campaigns
    • Tests product catalogs and creative variants across Meta and Google
    • Concierge adds dedicated experts and 10 hours of monthly optimization

    Where it doesn't

    • Managed ad spend is charged at 10% on both plans
    • Monthly fees are capped at $3,250, which may not suit every budget
    • The Self-Serve plan provides email and chat support rather than dedicated experts
  • Ako Marketing7.1/10 · Free plan · paid from $29/mo · 14-day trial

    A Shopify app pairing Meta and Google retargeting with loyalty tools.

    Visit Ako MarketingFull verdict →
  • Adwisely6.9/10 · From $49/mo · 7-day trial

    Automates ecommerce campaigns across Meta and Google, with optional expert optimization.

    Visit AdwiselyFull verdict →

More comparisons

All retargeting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update