AdRoll vs Nexxen DSP

AdRoll6.9Visit Nexxen DSP6.5Visit

Higher score AdRoll #5 in Display Advertising Software 6.9/10 Paid ✓ 0 of 4 features Visit AdRoll

vs

Nexxen DSP #8 in Display Advertising Software 6.5/10 Pricing on request ✓ 0 of 4 features Visit Nexxen

• AdRoll fits best

  Teams coordinating ads across social and the web

• Nexxen DSP fits best

  Enterprise buyers planning display alongside CTV and video

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Side by side

Feature	AdRoll 6.9/10 Visit ↗	Nexxen DSP 6.5/10 Visit ↗
At a glance
Editor score	6.9	6.5
Ranking	#5 in Display Advertising Software	#8 in Display Advertising Software
Best for	Teams coordinating ads across social and the web	Enterprise buyers planning display alongside CTV and video
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	—	Not published
Free trial	—	—
Deployment	Cloud	Cloud
Integrations	20 integrations	5 integrations
Features AdRoll 0/4 · Nexxen DSP 0/4
Ad serving	Not published	Not published
Audience targeting	Not published	Not published
Retargeting	Not published	Not published
Campaign reporting	Not published	Not published
Specs
Buying model	Not published	Both
Ad formats	Not published	Not published
Our review
Pros	Create and optimize campaigns across social networks and web ads Target audiences using behavior, contact lists, context, and lookalikes Compare two creative variants and report across channels	Plans and activates campaigns across display, CTV, online video and other channels Combines audience activation with forecasting and automated bidding Supports private-marketplace deals and cross-platform measurement
Cons	Social ads are an add-on to Self-Service Ads Self-Service Ads use dynamic CPM pricing Managed services require qualifying ad spend	DSP pricing is available only through a sales conversation Inventory and regional availability can vary by market and deal Buyers seeking self-service support by phone have email listed as the support channel
Our verdict	AdRoll is a cross-channel advertising platform for brands, ecommerce businesses, agencies, and other marketers coordinating web and social campaigns. It supports campaign creation, management, optimization, measurement, and attribution… Read the review →	Nexxen DSP is a demand-side advertising platform for advertisers and agencies that need to plan display alongside connected TV and video. It supports both self-managed and full-service campaign execution, and its channel coverage also… Read the review →

Strengths and trade-offs

• AdRoll — where it wins

  • Create and optimize campaigns across social networks and web ads
  • Target audiences using behavior, contact lists, context, and lookalikes
  • Compare two creative variants and report across channels

  Where it doesn't

  • Social ads are an add-on to Self-Service Ads
  • Self-Service Ads use dynamic CPM pricing
  • Managed services require qualifying ad spend

• Nexxen DSP — where it wins

  • Plans and activates campaigns across display, CTV, online video and other channels
  • Combines audience activation with forecasting and automated bidding
  • Supports private-marketplace deals and cross-platform measurement

  Where it doesn't

  • DSP pricing is available only through a sales conversation
  • Inventory and regional availability can vary by market and deal
  • Buyers seeking self-service support by phone have email listed as the support channel

• AdRoll6.9/10 · Paid

  AdRoll brings campaign management, targeting, creative testing, and reporting across web and social ads.

  Visit AdRollFull verdict →
• Nexxen DSP6.5/10 · Pricing on request

  A broad DSP for planning display alongside CTV and video, with data activation and measurement.

  Visit NexxenFull verdict →