Adform DSP vs AdRoll

Adform DSP8.7Visit AdRoll8.6Visit

Higher score Adform DSP #3 in Display Advertising Software 8.7/10 Pricing on request ✓ 0 of 4 features Visit Adform

vs

AdRoll #4 in Display Advertising Software 8.6/10 Paid ✓ 0 of 4 features Visit AdRoll

• Adform DSP fits best

  Large advertisers needing broad programmatic inventory

• AdRoll fits best

  Teams coordinating ads across social and the web

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Side by side

Feature	Adform DSP 8.7/10 Visit ↗	AdRoll 8.6/10 Visit ↗
At a glance
Editor score	8.7	8.6
Ranking	#3 in Display Advertising Software	#4 in Display Advertising Software
Best for	Large advertisers needing broad programmatic inventory	Teams coordinating ads across social and the web
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	5 integrations	20 integrations
Features Adform DSP 0/4 · AdRoll 0/4
Ad serving	Not checked yet	Not checked yet
Audience targeting	Not checked yet	Not checked yet
Retargeting	Not checked yet	Not checked yet
Campaign reporting	Not checked yet	Not checked yet
Specs
Buying model	Both	Not checked yet
Ad formats	Not checked yet	Not checked yet
Our review
Pros	Buys display, video, CTV, audio, mobile, in-app and DOOH inventory Combines audience, geographic, hyperlocal and cross-device targeting Plans DOOH campaigns with map-based screen discovery	Create and optimize campaigns across social networks and web ads Target audiences using behavior, contact lists, context, and lookalikes Compare two creative variants and report across channels
Cons	Fees and calculation methods are specified by contract, not a public rate card DOOH planner coverage is initially limited to 15 markets The listed platform support is web only	Social ads are an add-on to Self-Service Ads Self-Service Ads use dynamic CPM pricing Managed services require qualifying ad spend
Our verdict	Adform DSP is a programmatic media-buying platform for advertisers and agencies that need to plan and activate campaigns across multiple digital channels. It supports display, video, connected TV, audio, mobile, in-app and digital… Read the review →	AdRoll is a cross-channel advertising platform for brands, ecommerce businesses, agencies, and other marketers coordinating web and social campaigns. It supports campaign creation, management, optimization, measurement, and attribution… Read the review →

Strengths and trade-offs

• Adform DSP — where it wins

  • Buys display, video, CTV, audio, mobile, in-app and DOOH inventory
  • Combines audience, geographic, hyperlocal and cross-device targeting
  • Plans DOOH campaigns with map-based screen discovery

  Where it doesn't

  • Fees and calculation methods are specified by contract, not a public rate card
  • DOOH planner coverage is initially limited to 15 markets
  • The listed platform support is web only

• AdRoll — where it wins

  • Create and optimize campaigns across social networks and web ads
  • Target audiences using behavior, contact lists, context, and lookalikes
  • Compare two creative variants and report across channels

  Where it doesn't

  • Social ads are an add-on to Self-Service Ads
  • Self-Service Ads use dynamic CPM pricing
  • Managed services require qualifying ad spend

• Adform DSP8.7/10 · Pricing on request

  A broad-reach DSP for advertisers coordinating programmatic media across channels.

  Visit AdformFull verdict →
• AdRoll8.6/10 · Paid

  AdRoll brings campaign management, targeting, creative testing, and reporting across web and social ads.

  Visit AdRollFull verdict →