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Head-to-head · Display Advertising Software

Adform DSP vs Criteo Commerce Growth

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Adform DSP #3 in Display Advertising Software 8.7/10 Pricing on request ✓ 0 of 4 features Visit Adform
Criteo Commerce Growth #5 in Display Advertising Software 8.5/10 Pricing on request ✓ 0 of 4 features Visit Criteo

Adform DSP leads on 0 checks, Criteo Commerce Growth on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdform DSP · 8.7/10

Adform DSP scores higher on our rubric for display advertising software: 8.7 against 8.5 out of 10; our editors rank them #3 and #5.

Adform DSP is the better fit for large advertisers needing broad programmatic inventory. Criteo Commerce Growth is the better fit for commerce advertisers focused on product-led retargeting.

  • Adform DSP fits best

    Large advertisers needing broad programmatic inventory

  • Criteo Commerce Growth fits best

    Commerce advertisers focused on product-led retargeting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adform DSP 8.7/10 Visit ↗ Criteo Commerce Growth 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #3 in Display Advertising Software #5 in Display Advertising Software
Best for Large advertisers needing broad programmatic inventory Commerce advertisers focused on product-led retargeting
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone Email, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR
Integrations 5 integrations 3 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Adform DSP 0/4 · Criteo Commerce Growth 0/4
Ad serving Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Retargeting Not checked yet Not checked yet
Campaign reporting Not checked yet Not checked yet
Specs
Buying model Both Not checked yet
Ad formats Not checked yet Not checked yet
Our review
Pros
  • Buys display, video, CTV, audio, mobile, in-app and DOOH inventory
  • Combines audience, geographic, hyperlocal and cross-device targeting
  • Plans DOOH campaigns with map-based screen discovery
  • Personalized product ads supported by dynamic creative optimization
  • Automates bid, budget, and creative optimization
  • Measures conversions from ad view through purchase
Cons
  • Fees and calculation methods are specified by contract, not a public rate card
  • DOOH planner coverage is initially limited to 15 markets
  • The listed platform support is web only
  • Pricing is insertion-order based and requires contacting sales
  • Campaigns depend on product catalog/feed onboarding and OneTag tracking
  • Its commerce-data focus may not suit advertisers seeking a general display tool
Our verdict

Adform DSP is a programmatic media-buying platform for advertisers and agencies that need to plan and activate campaigns across multiple digital channels. It supports display, video, connected TV, audio, mobile, in-app and digital…

Read the review →

Criteo Commerce Growth is a performance advertising platform for brands, retailers, and agencies aiming to acquire, convert, and retain customers across the open web. Its commerce data, audience modeling, and personalized product ads make…

Read the review →
  1. Adform DSPDisplay Advertising Software 8.7Pricing on request
  2. Criteo Commerce GrowthDisplay Advertising Software 8.5Pricing on request

Strengths and trade-offs

  • Adform DSP — where it wins

    • Buys display, video, CTV, audio, mobile, in-app and DOOH inventory
    • Combines audience, geographic, hyperlocal and cross-device targeting
    • Plans DOOH campaigns with map-based screen discovery

    Where it doesn't

    • Fees and calculation methods are specified by contract, not a public rate card
    • DOOH planner coverage is initially limited to 15 markets
    • The listed platform support is web only

  • Criteo Commerce Growth — where it wins

    • Personalized product ads supported by dynamic creative optimization
    • Automates bid, budget, and creative optimization
    • Measures conversions from ad view through purchase

    Where it doesn't

    • Pricing is insertion-order based and requires contacting sales
    • Campaigns depend on product catalog/feed onboarding and OneTag tracking
    • Its commerce-data focus may not suit advertisers seeking a general display tool
  • Adform DSP8.7/10 · Pricing on request

    A broad-reach DSP for advertisers coordinating programmatic media across channels.

    Visit AdformFull verdict →
  • Criteo Commerce Growth8.5/10 · Pricing on request

    Commerce-focused ads combine product personalization, automated optimization, and purchase measurement.

    Visit CriteoFull verdict →

More comparisons

All display advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update