The Trade Desk vs AdRoll

The Trade Desk8.9Visit AdRoll8.6Visit

Higher score The Trade Desk #1 in Display Advertising Software 8.9/10 Pricing on request ✓ 0 of 4 features Visit The Trade Desk

vs

AdRoll #4 in Display Advertising Software 8.6/10 Paid ✓ 0 of 4 features Visit AdRoll

• The Trade Desk fits best

  Enterprise teams seeking broad programmatic reach

• AdRoll fits best

  Teams coordinating ads across social and the web

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Side by side

Feature	The Trade Desk 8.9/10 Visit ↗	AdRoll 8.6/10 Visit ↗
At a glance
Editor score	8.9	8.6
Ranking	#1 in Display Advertising Software	#4 in Display Advertising Software
Best for	Enterprise teams seeking broad programmatic reach	Teams coordinating ads across social and the web
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	4 integrations	20 integrations
Features The Trade Desk 0/4 · AdRoll 0/4
Ad serving	Not checked yet	Not checked yet
Audience targeting	Not checked yet	Not checked yet
Retargeting	Not checked yet	Not checked yet
Campaign reporting	Not checked yet	Not checked yet
Specs
Buying model	Not checked yet	Not checked yet
Ad formats	Not checked yet	Not checked yet
Our review
Pros	Plans and activates campaigns across audio, CTV, display, mobile, and more Combines audience targeting with identity and cross-device solutions AI-assisted optimization, measurement integrations, and reporting feeds	Create and optimize campaigns across social networks and web ads Target audiences using behavior, contact lists, context, and lookalikes Compare two creative variants and report across channels
Cons	Pricing is contact-sales rather than publicly listed self-serve plans Broad programmatic focus may not suit social-network-only advertising Creative and reporting depth are less clear from the described capabilities	Social ads are an add-on to Self-Service Ads Self-Service Ads use dynamic CPM pricing Managed services require qualifying ad spend
Our verdict	The Trade Desk is a cloud-based demand-side platform for advertisers, brands, agencies, and media buyers coordinating programmatic campaigns across channels. Its planning and activation scope includes audio, connected TV, display, mobile,… Read the review →	AdRoll is a cross-channel advertising platform for brands, ecommerce businesses, agencies, and other marketers coordinating web and social campaigns. It supports campaign creation, management, optimization, measurement, and attribution… Read the review →

Strengths and trade-offs

• The Trade Desk — where it wins

  • Plans and activates campaigns across audio, CTV, display, mobile, and more
  • Combines audience targeting with identity and cross-device solutions
  • AI-assisted optimization, measurement integrations, and reporting feeds

  Where it doesn't

  • Pricing is contact-sales rather than publicly listed self-serve plans
  • Broad programmatic focus may not suit social-network-only advertising
  • Creative and reporting depth are less clear from the described capabilities

• AdRoll — where it wins

  • Create and optimize campaigns across social networks and web ads
  • Target audiences using behavior, contact lists, context, and lookalikes
  • Compare two creative variants and report across channels

  Where it doesn't

  • Social ads are an add-on to Self-Service Ads
  • Self-Service Ads use dynamic CPM pricing
  • Managed services require qualifying ad spend

• The Trade Desk8.9/10 · Pricing on request

  A broad programmatic DSP for teams coordinating campaigns across multiple channels.

  Visit The Trade DeskFull verdict →
• AdRoll8.6/10 · Paid

  AdRoll brings campaign management, targeting, creative testing, and reporting across web and social ads.

  Visit AdRollFull verdict →