Best CRM Software in 2026: our top 5 — what are you using?

Our editors rank 237 tools in CRM Software from their official pricing, plan and product pages. The current top 5:

  1. HubSpot CRM — 9.4/10 · Free plan · 14-day trial
    A capable free CRM with contact, deal, email, AI, mobile, and integration coverage.
  2. Salesforce Sales Cloud — 9.3/10 · Free plan · paid from $25/user/mo · 30-day trial
    A broad CRM for mature sales teams that need forecasting, automation, AI, and extensibility.
  3. Zoho CRM — 9.2/10 · Free plan · paid from $14/user/mo (annual) · 15-day trial
    A broad CRM with a free plan, automation, AI, analytics, mobile apps, and APIs.
  4. Microsoft Dynamics 365 Sales — 9.0/10 · From $65/user/mo (annual) · 30-day trial
    A deep Microsoft-aligned CRM for enterprise sales teams that can justify its higher price.
  5. Freshworks CRM — 8.9/10 · Free plan · paid from $9/user/mo (annual) · 21-day trial
    An affordable CRM combining sales pipelines, marketing automation, communications, and AI.

Full ranking, filters and every tool: https://www.itechguides.com/best/crm-software/

What are you using right now, and what made you pick it? If a tool you rely on is missing, name it below.

— iTechGuides team · editorial ranking only (paid placements are never part of it) · updated Sep 2026