Video marketing is going to stay here for a very long time. It is believed that by 2022, at least 82% of the global traffic will be dominated by videos and video streaming.
It can be seen very prominently that videos have changed the whole marketing industry in the last few years. Already 60% of businesses use video as a marketing tool, and this figure will grow in the near future.
Smart brands are trying their best to use videos for their marketing efforts to get a better social media reach, engagement, and leads. Videos can create an impact that will take your brand’s success to a whole new level.
When it comes to promoting your products or services, there’s no better option than using videos. That is why video marketing is so popular in 2021.
If you want to popularize your brand and spread the word about your brand, then it is time you start using video marketing.
Here are my recommended best video marketing strategies for Social Media.
1. Define Your Social Media Video Marketing Goal
First things first: you need to define your Social Media video marketing goal. For example, why do you want to promote your videos on social media?
Do you want to enhance your business by attracting prospective customers? Or do you simply wish to make your videos popular?
Here are some other questions that will help you define your video marketing strategy – what type of videos should you promote? And what is your main thought behind social media marketing?
Get answers to all the questions before you start promoting your videos on Twitter, Facebook, Instagram, and other social platforms.
2. Find Your Target Audience
Once you have defined your Social Media video marketing goal, the next step to develop your video marketing strategy for Social Media is to find your target audience. If you don’t pitch your content to the right audience, you will not get the best results.
Your marketing campaigns will be profitable only if your audience finds it useful and if they can relate to it, right? Well, that is the very reason you have to find the right audience.
Furthermore, without a specific audience in mind, your idea will be a huge flop. So how are you going to find the right audience? This can be done by developing the buyer’s persona.
It is an acute representation of what your audience consists of and how it looks like. The persona is going to represent your potential customers. This way, you can realize who the right audience is
3. Follow Good Creative Standards
This is yet another step to create an excellent video marketing strategy for Social Media. There are basic standards that creatives follow – that ensure their success.
One of those standards is being flexible with your Social Media video marketing strategy. Yes, you have developed a goal and defined your audience but these cannot be cast in stone – you have to be open to modifying these as you go.
Additionally, you will need to make several changes to achieve a better result and performance from the campaign.
Constantly changing your campaign goal, scripting, messaging, etc., are always a part of a good and effective marketing plan. Changes can be a big-time killer, but they can bring out many creative changes.
That is the reason you should be open to changing your campaign strategy as you go.
Finally, make sure that you and your team are ready for any changes that come upfront. Also, execute them efficiently and as soon as you possibly can.
4. Define a Delivery Timeline
Planning an entire production for a video marketing campaign is a time-consuming and tedious task. That is the reason you have to define and follow a strict timeline every step of the way.
There can be several timelines like the – overall timeline, production timeline, distribution timeline, etc. Following the timelines is always crucial, and make every team member aware of each delivery timeline.
Furthermore, each team member should understand their input into meeting the overall timeline. Make sure to constantly follow up with each team member to ensure they are meeting their targets.
Finally, ensure that everyone delivers their tasks on time. Also, give enough time to make necessary changes as quickly as possible.
Following this strategy ensure that your campaign goes live in the defined delivery timeline.
5. Make Videos for Specific Social Media Platform
As you might already be aware, there are different social media – Instagram, Facebook, YouTube, SnapChat, and Twitter. Now the question is, on which platform will you post your video?
This is imperative because, depending on the medium, the length of your video will vary. For Instagram and Twitter, for example, the video length should be 30 seconds and 45 seconds, respectively.
If you are making the video to post on Facebook, make sure it is at least 1 minute in length. Similarly, YouTube always appreciates videos that run for a minimum of 2 minutes.
Making your video to meet the requirement of a specific Social Media platform is a very important Social Media video marketing strategy.
6. Promote the Videos
It is no rocket science that promoting your videos make a great Social Media video marketing strategy.
Once you have made all the changes and your video is ready to be released, you need to think of ways to promote it on social media. Yes! A lot of people discard the idea of using promotions for their campaigns.
Why? Because it costs money.
However, if you don’t assign a part of your budget towards promotions, you will miss out on a lot. Paid promotions can expose your videos to a wider audience.
Additionally, promoting your videos to the right audience will give the videos more views and increase overall engagement over time.
To understand where your audience is the most active and engaging, you can use a wide range of social media analytics tools. Almost every social media platform nowadays has paid promotion services for their clients.
7. Understand & Analyze Metrics
It is true that you don’t need to be an expert in technical analysis to run a successful business. But, it surely gives you a fantastic edge over others in the world of marketing.
If you analyze the performance of your video, you can identify areas of improvement. For example, analyzing the performance of your videos may help you understand your audience better.
You will be able to better understand your audience’s interests, habits. Analytics also gives you the percentage of your marketing reach and other important actionable data.
All of this information will help you make better decisions that are not random but backed by solid data and analytics. Additionally, it will allow you to make the necessary changes to make your video marketing campaign more effective and improves your performance.
If you have been running paid Social Media campaigns but have not been analyzing their performance, you should start now!
Conclusion
Video marketing is here to stay and is still developing every day. There is a huge potential in the video marketing industry that you can cultivate to benefit your business.
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