TDK announced on December 19, 2016, that its group company Micronas would be renamed TDK-Micronas. The stated purpose was to make the company’s connection to parent TDK clearer while retaining the Micronas name, which TDK said was well recognized in automotive markets.
What changed, and when?
The announced name change was from “Micronas” to “TDK-Micronas.” It followed TDK’s acquisition of Micronas, which TDK said was completed in March 2016. The renaming announcement came on December 19, 2016; it was a naming decision after the acquisition, not the acquisition itself. TDK’s December 19, 2016 announcement describes the sequence.
Why did TDK retain the Micronas name?
TDK said the new name would reinforce the company’s affiliation with its parent while preserving Micronas’s established identity. Matthias Bopp, then CEO of TDK-Micronas, explained the marketing rationale: “From a marketing point of view, it is particularly important to retain the product trade name as the company has established a high level of recognition on the Automotive market over many years”.
In the same announcement, TDK characterized Micronas as its magnetic sensor competence center, contributing sensing and control expertise in automotive and industrial markets. It described the business as a supplier of Hall-effect sensors and embedded motor controllers. These are descriptions from the 2016 announcement, not confirmation of a current product catalogue or an independent assessment of market position.
#1 Best Overall
- Price For: Each Power Supply Output Type: Fixed Input Voltage VAC: 90V to 264V No. of Outputs: 1 Output Voltage Nom.: 12V Output Current Max: 830mA Output Power Max: 10W Applications: Industrial RoHS Compliant: Yes
How the renaming fits the acquisition timeline
- December 17, 2015: TDK announced plans to acquire Micronas shares and make the company a subsidiary, as recounted in the later renaming announcement.
- March 2016: TDK said the acquisition was completed.
- October 25, 2016: TDK described Micronas’s integration into the TDK Group and its contribution to the magnetic sensor business.
- December 19, 2016: TDK announced the TDK-Micronas name.
TDK’s corporate history separately records Micronas Semiconductor Holding AG as joining the TDK Group in 2016.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Which company names and locations did TDK list?
The 2016 announcement named TDK-Micronas GmbH in Freiburg, Germany, and also listed group company names associated with Munich, Glenrothes and Tokyo. Those are details reported at the time; the announcement does not establish the present legal status of each named entity.
Quick Recap
Best Value
- 24 V/DC / 2.5 A · Power 60 W · 1 phase input · Input voltage range 85 to 265 V/AC - 120 to 370 V/DC · Connection (components): screw terminal · Very low installation depth · Ideal for distribution boards
- This device is therefore ideal for mounting in distribution boards
- The device with solid plastic housing has a wide spectrum input of 85-265V AC without a switch and provides output voltage without power reduction up to 61°C
- The output voltage can be set between 24 and 28 V/DC
Rank #2
- Low Noise High Output
- Normal Position
- 5 Pack
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