Before trusting a horse racing tipster’s results, look for a complete record of every tip, independently lodged before each race, and evidence that the advertised odds were available long enough for subscribers to act. A winning streak, selected profit figure or glowing testimonial is not enough on its own.
The checks below reflect UK advertising guidance: CAP/ASA guidance for non-broadcast ads and section 21 of the BCAP Code for broadcast ads. They are not a complete statement of gambling law or guidance for every jurisdiction.
1. Check that the record includes every tip
Ask for the full tip history covering the period used in the tipster’s claims—not just a highlights page or a list of winners. It should include losing selections as well as winners, and show the dates covered so you can see whether the advertised result represents the service’s actual run of tips.
CAP/ASA warns that selecting a profitable spell and presenting it as usual or indicative can mislead. A short winning period may be genuine without being representative of the service over time. The guidance does not prescribe a standard period or formula for judging performance.
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2. Look for independent proof lodged before the race
A record reconstructed after results are known is harder to verify than one created in advance. Ask who recorded the tips, whether that party was independent, and whether each selection can be matched to its event and timestamp.
CAP/ASA says tipsters making claims about winners or client profits should register recommendations with an independent body before the race so their accuracy can be checked afterward. It says incomplete proofing is not adequate substantiation. The BCAP Code, section 21, defines proofing as “provably lodging and securely recording a betting tip with an independent and suitably qualified third party, such as a solicitor, before the start of the event to which it relates.”
3. Test whether the quoted odds were achievable
A result can be recorded correctly while the price used to calculate profit was no longer available when subscribers received the tip. Compare the stated odds with evidence of when the tip was released and how long that price remained available. Ask the tipster to demonstrate that customers had a reasonable opportunity to place the bet at the quoted price.
Consider how the tip was communicated and when. A price that was briefly available before the message reached subscribers does not establish that they could realistically obtain it.
4. Understand how the profit claim is calculated
Look for clear assumptions behind any profit figure, including the record period and the odds used. Apply the same definitions when comparing services. CAP/ASA cautions against implying that a chosen profitable period is typical when it may not be.
The cited UK guidance does not provide a universal scoring formula for tipsters. It also does not establish a general success rate for tipsters or a population-wide consumer-loss figure, so an individual service’s claimed results should not be treated as evidence of industry-wide performance.
5. Treat testimonials as opinions, not proof
Testimonials may be genuine and used with permission, but they do not independently substantiate claims about the accuracy of predictions or clients’ profits. Treat praise from customers as opinion; verify performance against the tip history and advance records instead.
6. Reject guarantees and dependable-income promises
UK advertising guidance says tipster promotions should not state or imply guaranteed success or that following tips can provide a reliable long-term income. It also cautions against presenting a tipster service as an easy answer to financial concerns. A claim of certainty is a warning sign, not a substitute for evidence.
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If you are comparing services, use the same period and definitions for each. The official guidance supplies checks, not a universal ranking or score.
- Is the tip history complete, including losing tips, and are its dates clear?
- Were selections independently recorded before the races, with timestamps that can be matched to events?
- Were the quoted odds realistically available after subscribers received each tip?
- Does the record represent the advertised period, rather than a selectively chosen winning spell?
- Are the assumptions behind profit claims clear, and does the marketing avoid promises of guaranteed success or dependable income?
CAP/ASA’s tipsters advice, dated 22 May 2025, applies to non-broadcast advertising and says it is not legal advice or binding on CAP, its advisory panels or the ASA. The BCAP Code section 21 covers broadcast advertisements. Check the applicable rules for your location and the medium in which an ad appears.
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