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Snapchat announced two chat features on September 13, 2025: Infinite Retention, which can be turned on for an individual conversation, and Group Streaks, which count Snaps shared by members toward one collective streak. Snapchat says participants are notified when Infinite Retention changes, while a Group Streak continues as long as “most” members participate. The announcement does not define that threshold or spell out exactly what content Infinite Retention keeps.

What Snapchat’s new chat features do

The update is about chat settings and activity inside Snapchat, not a new physical product. The two features address different things: how long a conversation’s content is retained and how Snaps contribute to a streak in a group.

Feature What it applies to How it works, according to Snapchat
Infinite Retention One conversation at a time Can be enabled separately for each conversation; participants receive a notification when the setting changes.
Group Streaks A group conversation Snaps shared in the group contribute to one collective streak, which continues while most members participate.

These descriptions come from Snap Inc.’s official announcement on September 13, 2025.

How Infinite Retention works

Infinite Retention is a conversation-level setting rather than a single account-wide switch, according to Snap. It can be enabled separately for each chat, and Snapchat says everyone in that conversation receives a clear notification when the setting changes.

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The announcement does not specify exactly which kinds of chat content the setting retains, list all retention controls, or explain how participants can reverse a change. Do not assume from the name alone that every message, media item, or other piece of chat content is saved indefinitely under identical rules.

How Group Streaks work

Group Streaks pool Snaps shared in a group toward a single streak for that group. Snapchat says the streak continues as long as “most” members participate, but it has not published a numerical participation threshold in the announcement. The feature is described as optional and private.

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If a Group Streak ends, Snapchat says it can be restored within one week. That is a product rule stated by the company, not a study result. The announcement does not detail the restoration steps.

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What Snapchat has not specified

  • The number or proportion of members required to count as “most” for a Group Streak.
  • Precisely which types of chat content Infinite Retention preserves.
  • The full set of retention controls and the process for reversing a setting change.
  • The steps for restoring a Group Streak during the stated one-week window.

Snap said the features were ready to roll out broadly after testing, but the announcement does not provide a device-by-device availability schedule or more detailed rollout timing.

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