YouGov Profiles
YouGov Profiles: A global panel-based audience research tool with dashboards, comparisons, and activation options. Ranked #8 of 20 in Audience Intelligence Platforms by our editors (7.9/10); pricing: Pricing on request; best for global panel-based audience profiling.
At a glance
- Editor score7.9 / 10
- PricingPricing on request
- Best forGlobal panel-based audience profiling
- Audience segmentationYes
- Founded2014
- Facts checked24 Sep 2026
Where it wins
- Profiles audiences across millions of data variables, refreshed weekly
- Compares groups across markets and time periods in customizable dashboards
- Delivers audiences to Google DV360, Meta, and The Trade Desk
Where it doesn't
- Pricing is available through sales rather than published plans
- Audience profiles rely on YouGov panel data
- Its many data dimensions may exceed the needs of teams seeking simple audience snapshots
Our verdict on YouGov Profiles
YouGov Profiles helps brands, agencies, and other organizations understand and reach consumer groups using data from YouGov’s panel. Audience filters cover demographic, psychographic, attitudinal, behavioral, brand, and media-consumption attributes, along with hobbies, interests, and purchase behavior. Its stated coverage spans 49 markets worldwide, making it a fit for teams that need to profile audiences across markets rather than rely on a single-market view.
The research workflow combines filtering with drag-and-drop dashboards for group comparisons, tables, graphs, and multitables. Users can compare audiences across markets and time periods, while Z-score highlighting calls attention to data points that distinguish segments. YouGov says the data refreshes weekly. Teams can also re-contact target audiences and connect survey results, extending the product from profiling toward follow-up research. API and MCP access, plus respondent-level data delivery, offer additional ways to work with the data; Tableau, Power BI, and Looker are among the listed integrations.
For activation, Profiles supports audience delivery to Google DV360, Meta, and The Trade Desk. Pricing is contact-sales, and the product page offers a demo, so organizations should expect to discuss access with YouGov rather than select from published plans. This is a strong fit for research and media teams that need broad panel-based segmentation, recurring data, and a path from audience analysis to campaign activation. Teams that do not need this breadth of profiling or depend on data beyond YouGov’s panel may prefer a narrower or differently sourced option.
Your product? Our editors can test YouGov Profiles in depth and publish a review, labelled as paid · from $149/mo →
YouGov Profiles pricing
YouGov Profiles fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Audience data sources | YouGov panel data; demographic; psychographic; attitudinal; behavioral; brand usage and perception; media consumption; hobbies and interests; purchase behavior |
| Audience segmentation | Yes |
| Geographic coverage | 49 markets worldwide |
| Historical data | Not verified |
| Export formats | Not verified |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: Google DV360, Meta, The Trade Desk, Tableau, Power BI, Looker |
| Pricing | Pricing on request |
| Website | yougov.com |
| Facts checked | 24 Sep 2026 |
YouGov Profiles integrations
YouGov Profiles lists 6 integrations on its own site.
- Google DV360
- Meta
- The Trade Desk
- Tableau
- Power BI
- Looker
Alternatives to YouGov Profiles
- GWI AudiencesA broad audience research workspace with global coverage, AI prompts, and a usable free tier.9.3
- Circana Audience TargetingBuild and refine audiences from verified purchase, viewership and behavioral data.9.1
- Sprinklr Social ListeningA broad listening suite for enterprises that need real-time signals, analysis and alerts.9.0
See all YouGov Profiles alternatives →
YouGov Profiles vs the competition
- YouGov Profiles vs GWI Audiences
- YouGov Profiles vs Circana Audience Targeting
- YouGov Profiles vs Sprinklr Social Listening
- YouGov Profiles vs Similarweb Audience Analysis
- YouGov Profiles vs Resonate Ignite
- YouGov Profiles vs TransUnion TruAudience Identity Solutions
Compare YouGov Profiles with any tool side by side →
Also Ranked In
YouGov Profiles is ranked in 3 of our directories.
Used YouGov Profiles? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used YouGov Profiles for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
YouGov Profiles is listed in our Audience Intelligence Platforms directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/yougov-profiles/"><img src="https://www.itechguides.com/best/badge/yougov-profiles.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update