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– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Audience Intelligence Platforms

Similarweb Audience Analysis vs YouGov Profiles

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Similarweb Audience Analysis #4 in Audience Intelligence Platforms 8.6/10 Pricing on request ✓ 1 of 2 features Visit Similarweb
YouGov Profiles #8 in Audience Intelligence Platforms 7.9/10 Pricing on request ✓ 2 of 2 features Visit YouGov

Similarweb Audience Analysis leads on 0 checks, YouGov Profiles on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSimilarweb Audience Analysis · 8.6/10
  • Most featuresYouGov Profiles · 2 of 2

Similarweb Audience Analysis scores higher on our rubric for audience intelligence platforms: 8.6 against 7.9 out of 10; our editors rank them #4 and #8.

Similarweb Audience Analysis is the better fit for website audience comparison and targeting analysis. YouGov Profiles is the better fit for global panel-based audience profiling.

  • Similarweb Audience Analysis fits best

    Website audience comparison and targeting analysis

  • YouGov Profiles fits best

    Global panel-based audience profiling

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Side by side

Feature Similarweb Audience Analysis 8.6/10 Visit ↗ YouGov Profiles 7.9/10 Visit ↗
At a glance
Editor score 8.6 7.9
Ranking #4 in Audience Intelligence Platforms #8 in Audience Intelligence Platforms
Best for Website audience comparison and targeting analysis Global panel-based audience profiling
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Similarweb Audience Analysis 1/2 · YouGov Profiles 2/2
Audience segmentation ✓ ✓
API access Not checked yet ✓ (best)
Specs
Audience data sources Not checked yet YouGov panel data; demographic; psychographic; attitudinal; behavioral; brand usage and perception; media consumption; hobbies and interests; purchase behavior
Geographic coverage Not checked yet 49 markets worldwide
Historical data Not checked yet Not checked yet
Export formats Not checked yet Not checked yet
Our review
Pros
  • Analyzes demographic, geographic, interest, and engagement characteristics
  • Compares website audiences and helps evaluate reach
  • Supports audience segmentation for targeting
  • Profiles audiences across millions of data variables, refreshed weekly
  • Compares groups across markets and time periods in customizable dashboards
  • Delivers audiences to Google DV360, Meta, and The Trade Desk
Cons
  • Commercial information is handled through sales contact
  • Focused on website audiences rather than broader audience sources
  • Available as a web-based cloud product
  • Pricing is available through sales rather than published plans
  • Audience profiles rely on YouGov panel data
  • Its many data dimensions may exceed the needs of teams seeking simple audience snapshots
Our verdict

Similarweb Audience Analysis helps marketers, advertisers, and researchers examine the composition and behavior of audiences visiting websites. Its analysis covers demographic, geographic, interest, and engagement characteristics, with…

Read the review →

YouGov Profiles helps brands, agencies, and other organizations understand and reach consumer groups using data from YouGov’s panel. Audience filters cover demographic, psychographic, attitudinal, behavioral, brand, and media-consumption…

Read the review →
  1. Similarweb Audience AnalysisAudience Intelligence Platforms 8.6Pricing on request
  2. YouGov ProfilesAudience Intelligence Platforms 7.9Pricing on request

Strengths and trade-offs

  • Similarweb Audience Analysis — where it wins

    • Analyzes demographic, geographic, interest, and engagement characteristics
    • Compares website audiences and helps evaluate reach
    • Supports audience segmentation for targeting

    Where it doesn't

    • Commercial information is handled through sales contact
    • Focused on website audiences rather than broader audience sources
    • Available as a web-based cloud product

  • YouGov Profiles — where it wins

    • Profiles audiences across millions of data variables, refreshed weekly
    • Compares groups across markets and time periods in customizable dashboards
    • Delivers audiences to Google DV360, Meta, and The Trade Desk

    Where it doesn't

    • Pricing is available through sales rather than published plans
    • Audience profiles rely on YouGov panel data
    • Its many data dimensions may exceed the needs of teams seeking simple audience snapshots
  • Similarweb Audience Analysis8.6/10 · Pricing on request

    Compare website audiences and examine segments to inform targeting and media strategy.

    Visit SimilarwebFull verdict →
  • YouGov Profiles7.9/10 · Pricing on request

    A global panel-based audience research tool with dashboards, comparisons, and activation options.

    Visit YouGovFull verdict →

More comparisons

All audience intelligence platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update