WPP Marketing review
A commerce-focused WhatsApp platform for automated store messages and segmented campaigns.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WPP Marketing is a cloud platform that connects e-commerce store events with WhatsApp messaging. It is aimed at small and mid-market merchants using Shopify, Wix, Nuvemshop, Tiendanube, Yampi or WooCommerce, as well as teams connecting custom systems through APIs. Core workflows cover order, shipping, payment and abandoned-cart notifications, while campaigns, customer segmentation and a shared inbox support ongoing customer communication.
The published plans are Starter, Professional and Unlimited. Each lists the Official WhatsApp API, messages at no additional cost per send, automated order and delivery notifications, abandoned-cart recovery, campaign scheduling and automatic customer segmentation. The pricing page shows a monthly starting price of BRL 97.90 and describes a 7-day cancellation or refund period. Businesses can operate through the web or API, with Messaging API, Events API and status webhooks available for custom integrations. A WhatsApp website widget adds another customer-entry point.
Its strongest fit is commerce automation: event-triggered messages, segmented bulk campaigns, payment and order alerts, and reporting for delivery, reads, errors, replies and sales. Official WhatsApp API with Coexistence supports a platform-led setup, while the multi-agent inbox keeps conversation history available to teams. WPP Marketing is a sensible choice for merchants centered on WhatsApp and store-event messaging. It is less suitable for businesses needing multiple customer channels, a free starting tier or usage beyond the specified 500-message monthly limit.
WPP Marketing pros and cons
- Where it wins
- Event-triggered order, payment, delivery and abandoned-cart messages
- Shared multi-agent inbox with conversation history and sales reporting
- Shopify, WooCommerce, Wix and other store integrations plus APIs
- Where it doesn't
- No free plan is available
- WhatsApp is the sole customer-messaging channel
- A 500-message monthly limit is specified
WPP Marketing fact sheet, pricing and score →
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