WP Fusion
WP Fusion: A strong WordPress-to-CRM connector, but not a standalone campaign automation suite. Ranked #116 of 128 in Marketing Automation Software by our editors (3.0/10); pricing: Free plan; best for wordPress sites connecting to existing CRMs.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forWordPress sites connecting to existing CRMs
- Free planYes
- Paid from$297/yr
- Email automationYes
- Founded2014
- Facts checked20 Sep 2026
Where it wins
- Bidirectional synchronization for WordPress and CRM data
- Supports tags, forms, purchases, memberships, and course activity
- Integrates with CRMs including HubSpot, ActiveCampaign, and Pipedrive
Where it doesn't
- Email campaigns and advanced journeys depend on the connected CRM
- Personal supports one site plus subdomains
- The free Lite plan includes community support only
Our verdict on WP Fusion
WP Fusion is a WordPress plugin for connecting websites with CRM and marketing automation platforms. It is designed for site owners and businesses that want user data, form submissions, purchases, memberships, course activity, and custom fields synchronized with an existing CRM. CRM tags can control content access, while activity tracking supports lead source, site engagement, ecommerce, subscriptions, and other WordPress workflows. It is a focused integration layer rather than a standalone system for building email campaigns and advanced customer journeys.
Pricing is organized by license and billed annually for the paid plans. Lite costs $0 per license and includes unlimited websites and community support. Personal costs $297 per license per year for one site plus subdomains and priority support. Plus costs $427 per license per year for one site plus subdomains and six Pro addons. Professional costs $647 per license per year for unlimited websites and six Pro addons. This structure makes Lite a practical entry point for basic connections, while paid tiers add priority support, Pro addons, or broader site coverage.
The integration range is a major reason to consider WP Fusion. Supported platforms include ActiveCampaign, Agile CRM, Brevo, Drip, FluentCRM, Groundhogg, HighLevel, HubSpot, Keap, Klaviyo, Mailchimp, MailerLite, Mautic, Ontraport, and Pipedrive. Its ecommerce, membership, learning-management, form, webhook, abandoned-cart, and enhanced-ecommerce addons extend the WordPress-to-CRM workflow. Choose it when WordPress is the operating hub and a CRM already handles campaign logic. Choose another product when you need the core email automation and journey-building functions inside the same product.
Your product? Our editors can test WP Fusion in depth and publish a review, labelled as paid · from $149/mo →
WP Fusion pricing
All 4 WP Fusion plans and prices →
WP Fusion fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $297/yr |
| Email automation | Yes |
| Customer journeys | Not verified |
| Lead scoring | Not verified |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | Not verified |
| Money-back guarantee | 30 days |
| Deployment | Self-hosted |
| Platforms | Web |
| Support | Email, Tickets, Community, Docs |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 150+ integrations: ActiveCampaign, Agile CRM, Brevo, Drip, FluentCRM, Groundhogg … See all → |
| Pricing | Free plan (source) |
| Website | wpfusion.com |
| Facts checked | 20 Sep 2026 |
WP Fusion integrations
WP Fusion lists 150+ integrations on its own site — the 20 named here are the ones its pages call out.
- ActiveCampaign
- Agile CRM
- Brevo
- Drip
- FluentCRM
- Groundhogg
- HighLevel
- HubSpot
- Keap
- Klaviyo
- Mailchimp
- MailerLite
- Mautic
- Ontraport
- Pipedrive
- Salesforce
- Zoho
- WooCommerce
- LearnDash
- LifterLMS
See all WP Fusion integrations →
Alternatives to WP Fusion
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all WP Fusion alternatives →
Used WP Fusion? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used WP Fusion for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
WP Fusion is listed in our Marketing Automation Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/wp-fusion/"><img src="https://www.itechguides.com/best/badge/wp-fusion.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update