Wootric review
A multichannel NPS platform with strong segmentation and closed-loop workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wootric is a customer experience platform for collecting NPS, CSAT, and CES feedback at customer journey touchpoints. It is designed for customer success, product, support, marketing, and enterprise CX teams that need to gather feedback across web, mobile, email, SMS, links, QR codes, and Intercom Messenger. Its web, iOS, Android, and API availability supports teams that want surveys and feedback data across multiple customer-facing environments.
The plan structure maps to increasing journey coverage and analysis needs. Professional includes one journey point, NPS, CSAT, or CES surveys, five delivery methods, up to five seats, and self-service support. Growth adds three journey points, SMS surveys, advanced survey targeting, up to 10 seats, and premium support. Voice of the Customer includes Growth features plus CXInsight text and sentiment analytics, feedback import from any source, custom dashboards, and reporting. The published plans use contact-sales pricing, and Wootric does not present a permanent free plan.
Wootric’s main strength is the workflow around collected feedback rather than survey delivery alone. Custom respondent filters and segmentation, automated tagging, theme categorization, rolling NPS and response-count reporting, and score-based closed-loop workflows support structured follow-up. CRM and support-platform integrations include Salesforce, HubSpot, Zendesk, Freshdesk, Intercom, ServiceNow, Gainsight, and Totango, while Mixpanel, Segment, Heap, Slack, and Zapier broaden its ecosystem fit. API access and data export add flexibility for connected reporting. Choose Wootric if your team needs multichannel feedback with segmentation and follow-up; consider another tool if you need transparent plan pricing or a permanent free tier.
Wootric pros and cons
- Where it wins
- Covers NPS, CSAT, and CES across web, mobile, email, SMS, and more
- Adds advanced segmentation, tagging, theme categorization, and sentiment analytics
- Connects with Salesforce, HubSpot, Zendesk, Intercom, and other business systems
- Where it doesn't
- Pricing requires contacting sales, with no permanent free plan
- Professional limits surveys to one journey point
- Voice of the Customer features require the highest listed plan
Wootric fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.
Last updated · How we research and update