Wicked Reports review
Customer-level revenue attribution with multi-touch models, LTV reporting, APIs, and commerce integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wicked Reports is a web and API marketing attribution platform for ecommerce brands, subscription businesses, agencies, and paid-media operators. It connects advertising, CRM, shopping-cart, payment, and customer data to attribute leads, orders, revenue, and customer lifetime value across marketing touchpoints. Its focus is customer-level and order-level revenue analysis, making it a fit for teams that need more than campaign-level reporting.
Pricing is structured across four paid plans. Measure costs $499 per month and includes FunnelVision pre-built views, cohort and LTV reports, lifetime lookback and lookforward, and major ad-platform, shopping-cart, and CRM integrations. Scale costs $699 per month and adds CRM and cart API integrations, an outbound API, currency conversion, and international time-zone data loading. Maximize costs $999 per month and adds 5 Forces AI, Advanced Signal for Meta CAPI, custom conversions, and Amazon revenue integration. Enterprise starts at $4,999 and adds priority support and implementation, enterprise terms and security reviews, plus optional dedicated servers and a custom SLA.
The platform fits an ecosystem that includes Shopify, Meta, Google Ads, TikTok, Pinterest, Stripe, Klaviyo, Amazon, BigCommerce, Microsoft Ads, Zapier, webhooks, and API connections. It also supports offline conversion data for Google Ads and exports through its outbound API and CSV, which suits teams coordinating attribution with reporting or data-warehouse workflows. The main trade-off is cost: the $499 monthly starting point makes Wicked Reports more appropriate for established ecommerce or subscription teams than smaller operators. Teams seeking customer-level revenue attribution, configurable models, and LTV analysis should shortlist it; teams with simpler measurement needs may prefer a less expensive tool.
Wicked Reports pros and cons
- Where it wins
- Order-level revenue, customer attribution, cohort, and LTV reporting
- First-click, last-click, U-shaped, and linear attribution models
- Integrations, APIs, warehouse export, and offline Google conversions
- Where it doesn't
- Starts at $499 per month, limiting fit for smaller teams
- Advanced capabilities such as Amazon integration require Maximize
- Data retention is limited
Wicked Reports fact sheet, pricing and score →
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