VWO Testing
VWO Testing: A broad testing suite for teams combining experimentation, analytics, and feature rollouts. Ranked #9 of 23 in Experimentation Platforms by our editors (8.4/10); pricing: Pricing on request · 30-day trial; best for teams wanting classic web testing plus analytics.
At a glance
- Editor score8.4 / 10
- PricingPricing on request · 30-day trial
- Best forTeams wanting classic web testing plus analytics
- Free planNo
- Founded2010 · Delhi and Paris
- Facts checked21 Sep 2026
Where it wins
- Supports A/B, multivariate, split URL, and server-side testing
- Combines visual and code editors with targeting and conversion metrics
- Covers web, mobile apps, feature flags, heatmaps, and recordings
Where it doesn't
- Pricing requires contacting sales
- No free plan is offered
- The former VWO Testing URL now redirects to Wingify Experimentation
Our verdict on VWO Testing
VWO Testing was an experimentation product for teams optimizing websites, mobile apps, and server-side experiences. Its testing coverage includes A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments. Teams can create variations with visual or code editors, target audiences and segments, and measure conversion and revenue outcomes. The product also includes mobile app experimentation, server-side experimentation, feature flags, and rollouts.
The published plan structure is tiered by experimentation depth. Growth includes the visual and code editor, unlimited experiments, variations, and metrics, plus basic targeting, triggers, and reporting. Pro adds advanced targeting, triggers, and reporting, along with guardrails metrics and multivariate testing. Enterprise includes all targeting, trigger, and reporting options, as well as single sign-on, API access, and 24x7 support. Pricing uses a contact-sales model, with a 30-day trial and no free plan.
Its broadest appeal is to teams that want classic web testing alongside analytics and a path into mobile, server-side, and feature-management work. Heatmaps, session recordings, audience targeting, conversion metrics, and SDK-based experimentation give the product scope beyond basic page variation testing. Teams that need a public price or a free ongoing tier should consider a product with that buying model instead. Buyers should also account for the product’s current transition: the former VWO Testing URL redirects to Wingify Experimentation, following Wingify’s September 17, 2026 announcement that VWO and AB Tasty united under the Wingify brand.
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VWO Testing pricing
All 3 VWO Testing plans and prices →
VWO Testing fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Experiment methods | Not verified |
| Server-side experiments | Not verified |
| Mobile experiments | Not verified |
| Statistical model | Not verified |
| Included users | Not verified |
| Feature rollouts | Not verified |
| Free trial | 30 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, PCI DSS, 2FA |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request · 30-day trial (source) |
| Website | wingify.com |
| Facts checked | 21 Sep 2026 |
Alternatives to VWO Testing
- Optimizely ExperimentationA broad experimentation suite spanning web, mobile, server-side testing, and feature delivery.9.3
- Adobe TargetA broad experimentation suite for enterprises already invested in Adobe’s ecosystem.9.1
- Optimizely Feature ExperimentationA developer-focused platform for feature flags, experimentation, and controlled releases.9.0
See all VWO Testing alternatives →
Also Ranked In
VWO Testing is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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