VWO Testing review
A broad testing suite for teams combining experimentation, analytics, and feature rollouts.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
VWO Testing was an experimentation product for teams optimizing websites, mobile apps, and server-side experiences. Its testing coverage includes A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments. Teams can create variations with visual or code editors, target audiences and segments, and measure conversion and revenue outcomes. The product also includes mobile app experimentation, server-side experimentation, feature flags, and rollouts.
The published plan structure is tiered by experimentation depth. Growth includes the visual and code editor, unlimited experiments, variations, and metrics, plus basic targeting, triggers, and reporting. Pro adds advanced targeting, triggers, and reporting, along with guardrails metrics and multivariate testing. Enterprise includes all targeting, trigger, and reporting options, as well as single sign-on, API access, and 24x7 support. Pricing uses a contact-sales model, with a 30-day trial and no free plan.
Its broadest appeal is to teams that want classic web testing alongside analytics and a path into mobile, server-side, and feature-management work. Heatmaps, session recordings, audience targeting, conversion metrics, and SDK-based experimentation give the product scope beyond basic page variation testing. Teams that need a public price or a free ongoing tier should consider a product with that buying model instead. Buyers should also account for the product’s current transition: the former VWO Testing URL redirects to Wingify Experimentation, following Wingify’s September 17, 2026 announcement that VWO and AB Tasty united under the Wingify brand.
VWO Testing pros and cons
- Where it wins
- Supports A/B, multivariate, split URL, and server-side testing
- Combines visual and code editors with targeting and conversion metrics
- Covers web, mobile apps, feature flags, heatmaps, and recordings
- Where it doesn't
- Pricing requires contacting sales
- No free plan is offered
- The former VWO Testing URL now redirects to Wingify Experimentation
VWO Testing fact sheet, pricing and score →
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