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Union

Paid#9 of 29 in Property Management CRM SoftwareProperty Leasing Software

Union: A broad multifamily CRM connecting leasing, applicant processing, AI, and attribution. Ranked #9 of 29 in Property Management CRM Software by our editors (7.7/10); pricing: Pricing on request; best for teams needing CRM plus applicant processing.

7.7/10Editor score

Visit Union

Union7.7 Visit Union

At a glance

Editor score
7.7 / 10
Pricing
Pricing on request
Best for
Teams needing CRM plus applicant processing
Leasing pipeline
Yes
Founded
2018 · Austin, Texas, United States
Facts checked
20 Sep 2026

Where it wins
- Unifies prospect timelines, leasing pipelines, applications, and renewals
- Adds AI chat, voice, and agent assistance with human handoff
- Connects with Yardi, RealPage, ResMan, and Entrata
Where it doesn't
- Pricing requires a per-unit, product-based sales quote
- Available platform is web
- Its broad feature set may exceed narrow leasing needs

Our verdict on Union

Union is an AI-powered CRM for multifamily property operators, including owner-operators and management companies. It brings marketing, lead capture, leasing, applications, screening, income verification, renewals, and resident-funded products into a shared renter record. Teams can manage calls, texts, emails, tours, applications, unit matching, and renewals through connected workflows, with live applicant status and queues organized by property and agent.

Its strongest fit is for organizations that want CRM functions connected to applicant processing. Union supports AI web chat and AI voice interactions with warm human handoff, while Agent Assist suggests replies across calls, chat, and SMS. Applicant workflows include screening, income verification, document generation, and e-signature. Marketing teams also get attribution by source, agent, property, and campaign, helping connect lead capture with leasing activity. The product integrates with Yardi, RealPage, ResMan, Entrata, TransUnion, and Mastercard, supporting a property-management software ecosystem rather than operating as an isolated CRM.

Pricing is per unit and by product, with a quote provided after the first call, so teams should expect a sales-led evaluation before budgeting. Union is web-based, and its breadth may be more than a narrowly focused leasing operation requires. It makes the most sense for multifamily teams that need prospect management, applicant workflows, AI-assisted communication, and property-level attribution in one system. Organizations seeking only basic contact tracking or a simpler leasing tool may prefer a narrower product.

Your product? Our editors can test Union in depth and publish a review, labelled as paid · from $149/mo →

Union pricing

Plans Pricing on requestPaid No free plan — trial or paid only. Prices checked 20 Sep 2026.

See plans on gounion.com

Union fact sheet

Free plan	Not verified
Paid from	Not verified
Lead capture	Yes
Leasing pipeline	Yes
Applicant messaging	Yes
Contact history	Yes
SMS messaging	Yes
Property software sync	Yes
Deployment	Cloud
Platforms	Web
Support	Email, Community
Built for	Mid-market, Enterprise (editorial estimate)
Integrations	6 integrations: Yardi, RealPage, ResMan, Entrata, TransUnion, Mastercard
Pricing	Pricing on request
Website	gounion.com
Facts checked	20 Sep 2026

Union integrations

Union lists 6 integrations on its own site.

Yardi
RealPage
ResMan
Entrata
TransUnion
Mastercard

Alternatives to Union

See all Union alternatives →

Also Ranked In

Union is ranked in 2 of our directories.

#10Property Leasing Software25 tools ranked

Used Union? Be the first to review it

The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Union for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.

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Featured on iTechGuides

Union is listed in our Property Management CRM Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update