Unbounce
Unbounce: Build landing pages and forms, then test variants or optimize traffic as your needs grow. Ranked #7 of 70 in Lead Capture Software by our editors (8.7/10); pricing: 14-day trial; best for conversion-focused landing pages and testing.
At a glance
- Editor score8.7 / 10
- Pricing14-day trial
- Best forConversion-focused landing pages and testing
- Free planNo
- Paid from$22/mo
- Founded2009 · Vancouver, British Columbia, Canada
- Facts checked22 Sep 2026
Where it wins
- Drag-and-drop pages, lead forms, popups, and sticky bars
- Experiment adds unlimited A/B testing and conversion reporting
- Integrates with tools including Salesforce, HubSpot, and Zapier
Where it doesn't
- No perpetual free plan
- Starter is limited to 5 pages and 500 monthly unique visitors
- Advanced testing and AI traffic optimization require higher-priced plans
Our verdict on Unbounce
Unbounce brings landing page creation and lead capture together with tools for improving conversion performance. Marketers, sales teams, small businesses, SaaS and ecommerce teams, and agencies can build responsive pages, add forms, and connect campaigns to other systems. Its focus is conversion-oriented page work rather than a general-purpose site builder: pages, popups, sticky bars, targeting, and testing are central to the product.
The plan progression ties cost to traffic capacity and campaign tools. Starter costs $22 per month with annual billing or $29 month to month, and includes five pages, 500 monthly unique visitors, one user, one root domain, and lead-generation forms. Build costs $74 annually billed or $99 monthly, with unlimited pages, 20,000 monthly unique visitors, popups and sticky bars, multi-step forms, AI copywriting, and 1000+ integrations. Experiment costs $112 annually billed or $149 monthly and adds unlimited A/B testing and variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion reporting. Optimize costs $187 annually billed or $249 monthly, adding AI traffic optimization, scheduling, advanced triggers, industry benchmarking, and audience insights. A 14-day trial is available without a credit card, but there is no perpetual free plan.
The testing tiers suit teams that want to compare page variants and review conversion insights; Optimize is the fit for teams that want AI traffic allocation and audience insights. Integrations include Google Analytics, Salesforce, HubSpot, Mailchimp, Zapier, and webhooks, giving lead data routes into marketing and CRM systems. Cloud deployment is available through web and API, with email, chat, phone, and documentation support. Choose Unbounce if landing pages and iterative conversion work are core to your campaigns; look elsewhere if you need a free ongoing plan or only a simple form without a broader page and testing workflow.
Your product? Our editors can test Unbounce in depth and publish a review, labelled as paid · from $149/mo →
Unbounce pricing
All 6 Unbounce plans and prices →
Unbounce fact sheet
| Free plan | No |
|---|---|
| Paid from | $22/mo |
| Form limit | Not verified |
| Pop-up limit | Not verified |
| Landing page limit | Not verified |
| A/B testing | Not verified |
| Lead routing | Not verified |
| Webhooks | Not verified |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR, PCI DSS, SSO/SAML, 2FA |
| Support | Email, Live chat, Phone, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,000+ integrations: Google Analytics, Salesforce, HubSpot, Mailchimp, Zapier, Webhooks … See all → |
| Pricing | 14-day trial (source) |
| Website | unbounce.com |
| Facts checked | 22 Sep 2026 |
Unbounce integrations
Unbounce lists 1,000+ integrations on its own site — the 8 named here are the ones its pages call out.
- Google Analytics
- Salesforce
- HubSpot
- Mailchimp
- Zapier
- Webhooks
- ChatGPT
- Claude
See all Unbounce integrations →
Alternatives to Unbounce
- involve.meBuild scored lead funnels with routing, CRM, email automation, and analytics.9.4
- ConvertFlowA visual lead-capture builder with personalization and testing, though live funnels require a paid plan.9.2
- TypeformA polished form and quiz builder with branching, embeds, payments, and analytics.9.1
See all Unbounce alternatives →
Unbounce vs the competition
- Unbounce vs Typeform
- Unbounce vs Wisepops
- Unbounce vs Paperform
- Unbounce vs Landingi
- Unbounce vs Zoho LandingPage
Compare Unbounce with any tool side by side →
Also Ranked In
Unbounce is ranked in 7 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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