Trova review

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Trova is a cannabis sales CRM for brand teams managing dispensary relationships and field activity. It brings account histories, contacts, visits, orders, samples, buyer preferences and competitive notes into one workspace. Representatives can log visits from mobile devices, optionally record GPS check-ins, capture feedback and create follow-up tasks. Small wholesale teams that need structured account and sample tracking are the clearest fit, especially when their work centers on dispensary relationships rather than a broad, connected sales stack.

Pricing is organized across three monthly plans. Starter costs $99 per month and includes visit logging, sample tracking, task management and a basic dashboard. Professional costs $149 per month, adding AI voice-to-CRM, reorder intelligence, advanced reports and pipeline analytics. Team costs $249 per month and adds territory management, rep scorecards, team transitions and priority support. A 14-day trial is available without a credit card, and there is no free-forever plan. The entry tier covers core field workflows, while the higher tiers target teams that need forecasting, reporting or management controls.

Trova’s strongest depth is its cannabis wholesale workflow: sample-aging alerts cover five to eight weeks, reorder predictions use ordering cadence, and daily priority lists pair with manager activity dashboards. Automatic follow-up creation and voice notes can reduce manual CRM entry for representatives. The tradeoff is a narrow ecosystem. Trova runs on the web and does not list integrations, so teams needing connections to other sales, inventory or communication tools may need a separate system or manual processes. Choose Trova for focused dispensary relationship management; consider an alternative if integrations or a wider platform footprint are central requirements.

Trova pros and cons

• Where it wins
  • Account histories combine contacts, visits, orders and samples
  • Sample-aging alerts and reorder predictions support timely follow-up
  • AI voice notes, tasks and pipeline reports organize field activity
• Where it doesn't
  • No integrations are listed for connecting other business systems
  • Web-only access may limit workflows that require broader platform coverage
  • Support is provided through email, with priority support only on Team

Trova fact sheet, pricing and score →

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update