Track
Track: Affordable web conversion routing with consent controls, deduplication, and server-side tracking. Ranked #11 of 24 in Event Tracking Software by our editors (7.8/10); pricing: 14-day trial; best for small teams routing web conversions affordably.
At a glance
- Editor score7.8 / 10
- Pricing14-day trial
- Best forSmall teams routing web conversions affordably
- Free planNo
- Paid from€190/yr
- Web collectionYes
- Facts checked20 Sep 2026
Where it wins
- Combines browser and server-side tracking with event deduplication.
- Routes conversions to major advertising, analytics, and commerce destinations.
- Includes consent enforcement, live debugging, and tracking health monitoring.
Where it doesn't
- No free plan is available.
- Coverage focuses on web and API platforms rather than mobile.
- Advanced capabilities require higher-priced Growth or Pro plans.
Our verdict on Track
Track is a web event-tracking and routing platform for shops, lead-generation businesses, marketing teams, and agencies. It collects browser and server events, enforces consent policies before delivery, deduplicates conversions using shared event and order IDs, and routes events to advertising, analytics, affiliate, commerce, and webhook destinations. Its asynchronous browser snippet and server-side event API suit teams that need more control than browser-only tracking provides.
Pricing starts with Starter at €19 per month or €190 per year. This tier includes browser and server-side tracking, standard destinations, AI-guided setup, a consent engine, a live event debugger, and standard e-commerce events. Growth costs €90 per month or €900 per year and adds advanced e-commerce events, cross-domain tracking, offline conversions, a data quality inbox, anomaly detection, and scheduled AI tracking audits. Pro costs €180 per month or €1,800 per year, adding multi-store and multi-domain structures, fine-grained roles, approval workflows, event replay, advanced attribution, data warehouse and streaming exports, and advanced alerts. Enterprise adds custom limits, SAML SSO, SCIM, custom data residency and infrastructure options, SLA and contractual support hours, and a dedicated technical contact.
The integration set covers Meta Ads, Google Ads, Google Analytics 4, TikTok Ads, LinkedIn Ads, Microsoft Advertising, Reddit Ads, Pinterest Ads, Snapchat Ads, Shopify, WooCommerce, Shopware 6, generic webhooks, and affiliate postbacks. Consent status and delivery status are visible in the debugger, while health monitoring and data-quality diagnostics help identify tracking problems. Track is a good fit for small teams routing web conversions across several destinations, especially when consent enforcement and server-side delivery matter. Teams needing a free starting tier or mobile event coverage should choose a broader alternative.
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Track pricing
All 4 Track plans and prices →
Track fact sheet
| Free plan | No |
|---|---|
| Paid from | €190/yr |
| Web collection | Yes |
| Mobile collection | Not verified |
| Server-side collection | Yes |
| Event routing | Yes |
| Monthly event limit | 500000 events/mo |
| Destination limit | Not verified |
| Data retention | 90 days |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, SSO/SAML, 2FA |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 25+ integrations: Meta Ads, Google Ads, Google Analytics 4, TikTok Ads, LinkedIn Ads, Microsoft Advertising … See all → |
| Pricing | 14-day trial (source) |
| Website | track.site |
| Facts checked | 20 Sep 2026 |
Track integrations
Track lists 25+ integrations on its own site — the 14 named here are the ones its pages call out.
- Meta Ads
- Google Ads
- Google Analytics 4
- TikTok Ads
- LinkedIn Ads
- Microsoft Advertising
- Reddit Ads
- Pinterest Ads
- Snapchat Ads
- Shopify
- WooCommerce
- Shopware 6
- Generic webhook
- Affiliate postbacks
Alternatives to Track
- SnowplowA mature event data platform for teams that need governed, real-time product analytics.9.4
- JitsuFlexible event collection and routing with free, hosted, and self-hosted options.9.1
- RudderStack Customer Data PlatformA broad event tracking and CDP platform for teams connecting data collection to activation.8.9
Used Track? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Track for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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