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Track review

#11 of 24 in Event Tracking Software

Affordable web conversion routing with consent controls, deduplication, and server-side tracking.

7.8/10Editor score
Visit Track
Track7.8 Visit Track

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Track is a web event-tracking and routing platform for shops, lead-generation businesses, marketing teams, and agencies. It collects browser and server events, enforces consent policies before delivery, deduplicates conversions using shared event and order IDs, and routes events to advertising, analytics, affiliate, commerce, and webhook destinations. Its asynchronous browser snippet and server-side event API suit teams that need more control than browser-only tracking provides.

Pricing starts with Starter at €19 per month or €190 per year. This tier includes browser and server-side tracking, standard destinations, AI-guided setup, a consent engine, a live event debugger, and standard e-commerce events. Growth costs €90 per month or €900 per year and adds advanced e-commerce events, cross-domain tracking, offline conversions, a data quality inbox, anomaly detection, and scheduled AI tracking audits. Pro costs €180 per month or €1,800 per year, adding multi-store and multi-domain structures, fine-grained roles, approval workflows, event replay, advanced attribution, data warehouse and streaming exports, and advanced alerts. Enterprise adds custom limits, SAML SSO, SCIM, custom data residency and infrastructure options, SLA and contractual support hours, and a dedicated technical contact.

The integration set covers Meta Ads, Google Ads, Google Analytics 4, TikTok Ads, LinkedIn Ads, Microsoft Advertising, Reddit Ads, Pinterest Ads, Snapchat Ads, Shopify, WooCommerce, Shopware 6, generic webhooks, and affiliate postbacks. Consent status and delivery status are visible in the debugger, while health monitoring and data-quality diagnostics help identify tracking problems. Track is a good fit for small teams routing web conversions across several destinations, especially when consent enforcement and server-side delivery matter. Teams needing a free starting tier or mobile event coverage should choose a broader alternative.

Track pros and cons

  • Where it wins
    • Combines browser and server-side tracking with event deduplication.
    • Routes conversions to major advertising, analytics, and commerce destinations.
    • Includes consent enforcement, live debugging, and tracking health monitoring.
  • Where it doesn't
    • No free plan is available.
    • Coverage focuses on web and API platforms rather than mobile.
    • Advanced capabilities require higher-priced Growth or Pro plans.

Track fact sheet, pricing and score →

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