Thrive Leads
Thrive Leads: A form-focused WordPress plugin for targeted opt-ins and conversion testing. Ranked #51 of 70 in Lead Capture Software by our editors (6.0/10); pricing: Paid; best for self-hosted WordPress sites testing opt-in forms.
At a glance
- Editor score6.0 / 10
- PricingPaid
- Best forSelf-hosted WordPress sites testing opt-in forms
- Free planNo
- Paid from$599/yr
- A/B testingYes
- Founded2013
- Facts checked19 Sep 2026
Where it wins
- Offers lightboxes, ribbons, slide-ins, widgets, and inline forms
- Targets display by page, post, category, and visitor conditions
- A/B tests forms and reports impressions, conversions, and rates
Where it doesn't
- Requires a self-hosted WordPress.org website
- Available through Thrive Suite rather than as a standalone plan
- Quarterly pricing starts at $149
Our verdict on Thrive Leads
For self-hosted WordPress sites focused on growing email lists, Thrive Leads provides tools to create opt-in forms, deliver lead magnets, and show targeted offers. Its capture formats include lightboxes, ribbons, slide-ins, widgets, inline shortcodes, and click-triggered ThriveBox pop-ups. The range suits teams that want to vary how and where visitors encounter a signup prompt, rather than relying on a single embedded form.
Targeting and testing are central to its fit. Forms can be displayed according to page, post, category, and visitor conditions, with exit-intent and timed triggers plus frequency controls. A/B tests can compare form variations or types, while reports show impressions, conversions, conversion rates, and leads. Connections to email marketing providers use APIs, and Thrive Automator can send form-submit events to webhooks. Listed integrations include Mailchimp, ActiveCampaign, Elementor, and WP Fusion. This makes Thrive Leads a more natural choice for WordPress sites that want to tune capture behavior and connect it to existing marketing workflows.
Thrive Leads is included in Thrive Suite, not sold as a standalone plan on the current pricing page. Thrive Suite Qtly costs $149 per quarter; Thrive Suite Yearly costs $599 per year. Both include other Thrive Themes WordPress plugins, use on up to 5 websites, 24/5 support, access to Thrive University, and a 30-day money-back guarantee. The suite pricing may suit a site owner who also wants the other included plugins, but is a poor fit for someone seeking only a standalone lead-capture tool or a platform beyond self-hosted WordPress. Choose it when opt-in experimentation is a priority within that ecosystem; look elsewhere if either constraint conflicts with your setup.
Your product? Our editors can test Thrive Leads in depth and publish a review, labelled as paid · from $149/mo →
Thrive Leads pricing
All 2 Thrive Leads plans and prices →
Thrive Leads fact sheet
| Free plan | No |
|---|---|
| Paid from | $599/yr |
| Form limit | Not verified |
| Pop-up limit | Not verified |
| Landing page limit | Not verified |
| A/B testing | Yes |
| Lead routing | Not verified |
| Webhooks | Yes |
| Deployment | Self-hosted |
| Integrations | 10 integrations: Mailchimp, ActiveCampaign, Amelia, Happyforms, SureCart, Events Manager … |
| Pricing | Paid (source) |
| Website | thrivethemes.com |
| Facts checked | 19 Sep 2026 |
Thrive Leads integrations
Thrive Leads lists 10 integrations on its own site.
- Mailchimp
- ActiveCampaign
- Amelia
- Happyforms
- SureCart
- Events Manager
- Slack
- Elementor
- Studiocart
- WP Fusion
Alternatives to Thrive Leads
- involve.meBuild scored lead funnels with routing, CRM, email automation, and analytics.9.4
- ConvertFlowA visual lead-capture builder with personalization and testing, though live funnels require a paid plan.9.2
- TypeformA polished form and quiz builder with branching, embeds, payments, and analytics.9.1
See all Thrive Leads alternatives →
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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