The Salty CRM
The Salty CRM: A communications-focused real estate CRM with strong automation and a high entry price. Ranked #221 of 248 in Real Estate CRM Software by our editors (3.0/10); pricing: Paid; best for agencies prioritizing automated communications.
At a glance
- Editor score3.0 / 10
- PricingPaid
- Best forAgencies prioritizing automated communications
- Free planNo
- Paid from$149/mo
- Automated follow-upYes
- Facts checked22 Sep 2026
Where it wins
- Automates portal responses, nurture, reactivation, and missed-call text-back
- Centralizes calls, texts, email, web chat, pipelines, calendars, and messaging
- Adds reviews, dashboards, and quote-to-paid tracking for follow-up visibility
Where it doesn't
- Starts at $149 per month with no free plan
- The feature set emphasizes automation over property-specific CRM depth
- Custom automations and integrations require the $999-per-month Elite plan
Our verdict on The Salty CRM
The Salty CRM is a real-estate-focused CRM and automation platform for solo agents, small agencies, and mid-market teams. It is designed for agencies that want to respond to portal enquiries, nurture buyers and vendors, reactivate inactive databases, and coordinate communications from one system. Its scope also includes pipelines, calendars, messaging, review requests, dashboards, and quote-to-paid tracking, making it a fit for teams that prioritize automated communication workflows over a broad property operations suite.
Pricing is structured around three paid monthly plans. Starter costs $149 per month and includes full white-label CRM access, pipelines, calendars, messaging, self-serve setup, help docs, and email and chat support. Pro costs $249 per month and adds missed-call text-back, a review and reputation engine, a quote-to-paid pipeline, and a guided onboarding call. Elite costs $999 per month and adds a full done-for-you build, custom automations and integrations, priority support, and limited slots. The progression is clear: self-service at Starter, guided support at Pro, and managed implementation at Elite.
The standout strength is the breadth of communication automation across the lead lifecycle. Portal-enquiry responses, buyer and vendor nurture, database reactivation, missed-call text-back, review requests, and centralized conversations address common follow-up gaps without limiting the product to a basic contact database. The trade-off is that its property CRM depth is narrower than its automation coverage, while custom integrations are reserved for Elite. Agencies seeking automated communications should consider it; teams needing deeper property-specific CRM functionality or a lower entry cost should look elsewhere.
Your product? Our editors can test The Salty CRM in depth and publish a review, labelled as paid · from $149/mo →
The Salty CRM pricing
All 3 The Salty CRM plans and prices →
The Salty CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | $149/mo |
| Automated follow-up | Yes |
| Lead routing | Not verified |
| Property matching | Not verified |
| Website included | Not verified |
| Mobile app | Not verified |
| Email marketing | Yes |
| Lead import | Not verified |
| Support | Email, Live chat |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Pricing | Paid (source) |
| Website | saltymarketing.nz |
| Facts checked | 22 Sep 2026 |
Alternatives to The Salty CRM
- Sell.DoA broad real estate CRM for developers that connects lead-to-post-sales workflows.9.4
- RealmA broad real estate CRM with compliance, transactions, websites, and AI assistance.9.3
- MakanifyAn end-to-end real estate CRM with lead automation, inventory, bookings, and partner workflows.9.2
See all The Salty CRM alternatives →
Used The Salty CRM? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used The Salty CRM for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
The Salty CRM is listed in our Real Estate CRM Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/the-salty-crm/"><img src="https://www.itechguides.com/best/badge/the-salty-crm.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update