Tenjin review
Broad mobile measurement with a free entry point, but single-touch attribution limits depth.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Tenjin is a mobile measurement and marketing analytics platform for app developers, game studios, publishers, and performance marketers. It connects app installs and in-app activity with advertising sources, then brings together ad spend, ad revenue, cohort performance, LTV, ROAS, retention, and fraud reporting. Its web, iOS, Android, and API availability suits teams measuring mobile campaigns across multiple operating environments.
Pricing is built around an all-inclusive freemium model. All-Inclusive Free costs $0 per month and includes 2,000 free conversions per month, all-inclusive access to Tenjin products, and no annual contract. All-Inclusive S is $200 per month or $2,000 per year; All-Inclusive M is $400 per month or $4,000 per year; and All-Inclusive L is $700 per month or $7,000 per year. These paid plans include access to all Tenjin products, with monthly cancellation and lower cost per conversion than smaller plans highlighted for the monthly tiers. Enterprise provides custom plans, flexible billing, dedicated IM support, and UA consulting.
The platform’s breadth is its main strength for mobile-focused teams. Integrations include Meta, Google Ads, TikTok, Apple Ads, AppLovin, Unity Ads, ironSource, Snapchat, Amazon Ads, and Amplitude. Teams can also use click-through and impression-based attribution, ad-spend aggregation, revenue attribution, SKAdNetwork reporting, custom callbacks, deferred deep linking, raw and aggregated exports, campaign-management APIs, and automated data pipelines. The trade-off is attribution depth: the published model is single-touch, with a documented seven-day default click-through device-matching window. Tenjin is a strong fit for low-cost mobile measurement and broad operational reporting; teams requiring multi-touch attribution should choose a different platform.
Tenjin pros and cons
- Where it wins
- Permanent free plan with 2,000 free conversions per month
- Mobile attribution, spend, revenue, SKAdNetwork, fraud, and deep linking
- Exports, APIs, and data warehouse support for downstream analysis
- Where it doesn't
- Verified attribution model is single-touch rather than multi-touch
- The documented default device-matching window is seven days
- Paid plan structure is tied to conversion volume and tier selection
Tenjin fact sheet, pricing and score →
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