Swoogo
Swoogo: A comprehensive event platform for enterprise teams running registration-heavy programs. Ranked #25 of 181 in Event Management Software by our editors (5.6/10); pricing: Paid; best for enterprise registration-heavy programs.
At a glance
- Editor score5.6 / 10
- PricingPaid
- Best forEnterprise registration-heavy programs
- Free planNo
- Facts checked22 Sep 2026
Where it wins
- Unlimited events and registrations on the Professional plan
- Configurable forms, payments, check-in, apps, and virtual delivery
- REST API, webhooks, integrations, and enterprise security options
Where it doesn't
- Professional starts at $11,800 per year
- Enterprise pricing requires contacting sales
- Advanced capabilities are reserved for higher-tier or paid upgrades
Our verdict on Swoogo
Swoogo is an event management platform for organizations running conferences, webinars, internal events, field marketing programs, and broader event portfolios. It supports in-person, virtual, and hybrid delivery through configurable registration forms, branded event websites, attendee communications, session and speaker management, exhibitor management, payment-enabled registration, onsite check-in, mobile apps, analytics, and virtual event capabilities. Its strongest fit is an enterprise team managing complex registration workflows across multiple event types.
The Professional plan costs $11,800 per year and includes unlimited events, unlimited registrations, a check-in app, 30+ free integrations, one custom domain, and attendee approval workflows. Registration can include conditional logic and custom questions, while payment features support gateways, pricing rules, discounts, and refunds. The platform also covers automated attendee emails, planner alerts, agendas, notifications, chat, event apps, offline check-in, reporting, REST API access, and outbound webhooks. Enterprise adds advanced personalization, a premium branding suite, enterprise security and compliance, scalable API access, enterprise support, and a 99.9% uptime SLA.
Swoogo’s breadth makes it suitable for programs that need registration, communications, onsite operations, mobile engagement, and digital participation in one platform. Published integrations include Stripe, Authorize.net, and PayPal Payflow Pro, alongside REST API and outbound webhook options. The tradeoff is cost: the annual starting price places it above lighter event tools, while Enterprise requires a sales conversation. Go Attend and Go Onsite Pro are listed as premium upgrades, with pricing not published. Choose Swoogo when registration depth, event portfolio coverage, and operational controls matter more than a low entry price; smaller or simpler events may be better served by a narrower tool.
Your product? Our editors can test Swoogo in depth and publish a review, labelled as paid · from $149/mo →
Swoogo pricing
All 2 Swoogo plans and prices →
Swoogo fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Event formats | Not verified |
| Registration forms | Yes |
| Ticketing | Yes |
| Onsite check-in | Yes |
| Attendee app | Yes |
| Attendee email | Yes |
| Exhibitor tools | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, PCI DSS, SSO/SAML, 2FA |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 30+ integrations: Salesforce, HubSpot, Marketo, Zapier, Zoom, ON24 … See all → |
| Pricing | Paid (source) |
| Website | swoogo.events |
| Facts checked | 22 Sep 2026 |
Swoogo integrations
Swoogo lists 30+ integrations on its own site — the 20 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Marketo
- Zapier
- Zoom
- ON24
- GoToWebinar
- Campaign Monitor
- Google Analytics
- Google Tag Manager
- Avalara
- Brightcove
- SAML
- Stripe
- Vimeo
- Authorize.net
- Passkey
- EventMobi
- Braintree
- PayPal Payflow Pro
Alternatives to Swoogo
- CventA broad event platform for enterprise teams managing complex, integrated event programs.9.4
- EventsAirA broad event platform for teams running complex programs across multiple formats.8.6
- EventbriteA practical choice for public ticketed events and straightforward registration.7.9
Also Ranked In
Swoogo is ranked in 8 of our directories; the 6 strongest besides Event Management Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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