Swello
Swello: A scheduling-led social suite with analytics, approvals, AI tools and mobile apps. Ranked #44 of 144 in Social Media Management Tools by our editors (4.8/10); pricing: Free plan · 7-day trial; best for established European teams needing scheduling.
At a glance
- Editor score4.8 / 10
- PricingFree plan · 7-day trial
- Best forEstablished European teams needing scheduling
- Free planYes
- Paid from€19/mo
- Social inboxNo
- Founded2010 · Toulon, France
- Facts checked22 Sep 2026
Where it wins
- 400 scheduled posts and advanced analytics on the Medium plan
- Approval workflows, team roles and shared content libraries
- Web, iOS and Android apps with seven supported networks
Where it doesn't
- The free Starter plan is limited to one user and 40 posts monthly
- Medium supports one user, even with five social profiles
- No social inbox is currently included
Our verdict on Swello
Swello is a professional social media management platform for freelancers, startups, small and medium-sized businesses, agencies, communicators and larger organizations. It brings scheduling, monitoring, analytics, content curation, collaboration and AI tools into one service, with web, iOS and Android applications. Its supported networks are LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X, making it a fit for teams that prioritize planned publishing across several channels.
Pricing is structured around a free Starter plan and three paid levels. Starter supports one user, one social profile per network and 40 scheduled posts per month. Medium costs €19 per month with annual billing or €24 monthly, and adds five social profiles, analytics and monitoring, AI tools, and 400 scheduled posts per month on the annual plan. Large costs €59 annually or €72 monthly, supporting five users, 15 social profiles, unlimited scheduled posts, team collaboration and, with annual billing, 24-month archives. Business starts at €99 annually or €120 monthly for more than five users and 15 profiles, unlimited scheduling and customizable plans. A seven-day free trial is also available.
The strongest case for Swello is its combination of editorial planning and team controls: recurring scheduling, calendars, previews, approvals, KPI dashboards, exports, link tracking, media libraries and image editing sit alongside AI writing assistance, hashtag suggestions and alt tags. The platform is operated by SocialBuddy SAS in Toulon, France and has a 2010 founding year. It suits established European teams that want structured scheduling and reporting, especially when mobile access matters. Teams needing a shared inbox should choose an alternative, while organizations requiring broader collaboration on lower tiers may find the one-user Medium plan restrictive.
Your product? Our editors can test Swello in depth and publish a review, labelled as paid · from $149/mo →
Swello pricing
All 4 Swello plans and prices →
Swello fact sheet
| Free plan | Yes |
|---|---|
| Paid from | €19/mo |
| Social accounts | 5 |
| Supported networks | LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X |
| Scheduled posts | 400 |
| Social inbox | No |
| Approval workflow | Yes |
| Analytics level | Advanced |
| Team users | 1 |
| Free trial | 7 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR, 2FA |
| Support | Email, Live chat, Phone |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook … |
| Pricing | Free plan · 7-day trial (source) |
| Website | swello.com |
| Facts checked | 22 Sep 2026 |
Swello integrations
Swello lists 7 integrations on its own site.
- TikTok
- Threads
- Bluesky
- X
Alternatives to Swello
- Sprout SocialA broad social management suite for teams that need integrations and advanced workflows.9.3
- HootsuiteA mature multi-network suite for teams that can justify a high per-user price.9.2
- Brandwatch Social Media ManagementA broad platform for coordinated publishing, listening, inbox work, and custom reporting.9.1
Used Swello? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Swello for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Swello is listed in our Social Media Management Tools directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/swello/"><img src="https://www.itechguides.com/best/badge/swello.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update