Spiro review
A broad manufacturing CRM whose route planning sits in a separately priced module.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Spiro is a CRM for manufacturers and distributors, with route planning available through the separately priced SpiroRoutes module. It brings together opportunity pipelines, email and calendar synchronization, sales analytics, campaigns, account activity, AI-generated summaries, follow-up recommendations, and mobile CRM apps for iPhone and Android. Its intended audience is larger manufacturing sales teams that want to replace an existing CRM while connecting customer and order data with manufacturing ERP systems.
The pricing structure makes route planning an add-on decision. The cheapest listed license is Email Sync at $500 per user per year, while Full License costs $1,500 per user per year and includes full access to Spiro plus record management. Read Only costs $1,000 per user per year. SpiroRoutes adds AI-powered route planning, smart scheduling, and automated visit sequencing for $480 per user per year. Other paid modules include SpiroPhone App at $350 per user per year, Spiro Notetaker at $420, Tickets Module at $5,000 per year, and Quotes Module at $9,000 per year. Setup projects start at $5,000 and vary by project.
Its strongest fit comes from the wider CRM and manufacturing ecosystem. Spiro supports web, iOS, Android, and API access, with integrations including SAP, Epicor, Infor, SYSPRO, NetSuite, JobBOSS, Acumatica, Microsoft Dynamics 365, Microsoft 365, Gmail, Mailchimp, HubSpot, Constant Contact, Microsoft Teams, and Zoom. Choose Spiro if routing belongs alongside manufacturing sales, ERP connectivity, communication, and AI-assisted CRM work. Teams seeking a route-planning product centered primarily on dispatch or route operations should look elsewhere.
Spiro pros and cons
- Where it wins
- AI route planning, smart scheduling, and automated visit sequencing
- Manufacturing ERP integrations through APIs, files, or direct database access
- CRM, campaigns, analytics, email sync, and mobile apps in one platform
- Where it doesn't
- SpiroRoutes costs $480 per user per year in addition to CRM licensing
- Route planning is an add-on rather than the central product capability
- Setup projects start at $5,000 and vary by project
Spiro fact sheet, pricing and score →
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