SMS-Magic review
A multichannel messaging platform for teams managing customer conversations and campaigns.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
SMS-Magic is a business messaging platform for sales, support, marketing, staffing, education, financial services, and healthcare teams. It combines two-way customer conversations with shared inboxes, agent or agent-group assignment, automated responses, scheduled messages, campaigns, and delivery and response analytics. Teams can work through a standalone portal or connect messaging with Salesforce and Zoho CRM. Web, iOS, Android, and API access support office-based, mobile, and integrated workflows.
The published plans show three monthly per-user tiers. SMS Automation starts at INR 582 per user and includes CRM-integrated messaging, reminders and alerts, campaign sending, and response management. SMS Conversational Messaging costs INR 1,415 per user monthly and adds one-to-one conversations, SMS campaigns, customer support messaging, analytics, and mobile app access. Multi-channel Messaging costs INR 2,660 per user monthly and adds SMS and multimedia messaging, WhatsApp, Facebook Messenger, plus one-to-one and group conversations. A 14-day free trial is available, while message, number, and other usage charges are separate from the listed subscription prices.
Its strongest fit is for organizations that need more than outbound texting: keyword-triggered opt-in, opt-out, and help workflows; automated message flows; conversation routing; recurring schedules; bulk multimedia campaigns; and mobile media attachments cover both operational and conversational use cases. Salesforce, Zoho CRM, WhatsApp, Facebook Messenger, LINE, and API support give teams several integration paths. Choose SMS-Magic when shared handling across channels and measurable messaging workflows matter. Teams seeking a free product, a simpler single-channel texting tool, or subscription pricing that includes all usage charges should consider a narrower alternative.
SMS-Magic pros and cons
- Where it wins
- Shared inboxes with routing and agent assignment
- SMS, MMS, WhatsApp, Messenger, and LINE support
- Automation, scheduling, campaigns, and conversation analytics
- Where it doesn't
- No free plan
- Usage charges apply beyond the per-user subscription
- Multichannel messaging is limited to the highest listed tier
SMS-Magic fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update