Sales Tracker review
A field-sales tracker focused on sellout, execution, stock, and workforce visibility.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sales Tracker is a sales automation application for brands, distributors, marketing agencies, retailers, and dealers. Its focus is field sales and retail execution: teams can capture sellout, competitor sellout, stock availability by SKU, display-share information, planogram compliance, targets, and in-store data. GPS-based workforce tracking, attendance monitoring, mobile and web dashboards, custom and ready-made reports, and integrations with WhatsApp, Google Maps, and GPS support teams managing activity across outlets.
The product’s strongest fit is operational visibility. Volume- and value-based targets help teams monitor performance, while competitor sellout and market-share comparison add context to outlet results. Stock tracking by SKU addresses product availability, and display-share and planogram capture connects sales reporting with merchandising execution. Dual authentication using IMEI and user credentials, encrypted data, and cloud services are included in the published feature set. Teams can access the product through web and Android platforms.
Sales Tracker has Basic and Premium tiers, but the published plans require contact for pricing and do not state billing periods. Buyers should choose it when their priority is sellout capture, outlet execution, promoter activity, attendance, workforce monitoring, and retail dashboards. It is less suitable for teams evaluating sales funnels: the stated capabilities do not include pipeline analytics, conversion analysis, stage performance, or sales forecasting. Those requirements call for a product with a broader opportunity-management focus. Sales Tracker is therefore a focused option for field teams that need visibility into what happens in stores, rather than a complete pipeline analytics system.
Sales Tracker pros and cons
- Where it wins
- Tracks sellout, competitor activity, stock, targets, and market share
- Captures display-share and planogram compliance in stores
- Combines GPS workforce tracking with web and Android dashboards
- Where it doesn't
- Does not provide pipeline, conversion, stage, or forecasting analytics
- Pricing requires contacting the vendor for Basic or Premium
- Its focus is retail execution rather than broader sales analytics
Sales Tracker fact sheet, pricing and score →
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