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Routella

Freemium#17 of 30 in Route Optimization Software

Routella: A capable ecommerce delivery coordinator with broad integrations and clear volume limits. Ranked #17 of 30 in Route Optimization Software by our editors (7.3/10); pricing: Free plan · 14-day trial; best for ecommerce delivery teams using many storefronts.

7.3/10Editor score
Routella7.3 Visit Routella

At a glance

  • Editor score
    7.3 / 10
  • Pricing
    Free plan · 14-day trial
  • Best for
    Ecommerce delivery teams using many storefronts
  • Free plan
    Yes
  • Paid from
    $29/mo
  • Maximum stops
    300 stops
  • Facts checked
    20 Sep 2026
Routella screenshot
  • Where it wins

    • Automatic multi-stop routing with time windows and recurring routes
    • Live tracking, ETA updates and proof of delivery
    • 32 integrations plus Custom API and delivery webhooks
  • Where it doesn't

    • No native mobile app for drivers
    • System safety maximum of 300 stops
    • Free plan is limited to 1 driver and 50 orders monthly

Our verdict on Routella

Routella is web-based delivery management software for small businesses and in-house delivery teams. It imports orders from connected commerce, POS, inventory and business systems, groups deliveries into rounds, sequences multi-stop routes, and dispatches drivers through browser links without requiring an app install. Delivery teams can plan time windows, manage recurring routes, capture signatures and GPS-stamped photos, and provide live customer tracking with ETA updates. It is particularly suited to ecommerce operations coordinating deliveries across multiple storefronts.

Pricing follows a freemium model. The Free plan costs $0 per month and includes 1 driver, 50 orders per month, 5 rounds per month, 1 store integration, email notifications and a multi-language tracking page. Growth costs $29 per month and adds 5 drivers, 1,000 orders per month, unlimited rounds, all 32 integrations plus Custom API, WhatsApp self-connect, and Smart Routing with 250 stops per month included. Pro costs $79 per month and includes unlimited drivers, orders and rounds, Routella WhatsApp with 500 conversations per month included, 2 extra WhatsApp numbers, and Smart Routing with 1,000 stops per month included. A 14-day free trial is also available.

Its strongest fit is an ecommerce delivery operation that needs order synchronization, customer communications and browser-based dispatch in one web and API platform. Shopify, WooCommerce, Wix, BigCommerce, Magento, Squarespace, Ecwid, PrestaShop, Salla, Zid, Square, Clover, Lightspeed, Loyverse and Foodics are among the listed integrations, while two-way fulfillment updates and delivery webhooks support connected workflows. The trade-off is coverage: drivers do not receive a native mobile app, and the stated system safety maximum is 300 stops. Teams needing app-based driver operations or delivery volumes beyond that limit should consider an alternative; teams managing many storefronts with browser dispatch may find Routella a practical match.

Your product? Our editors can test Routella in depth and publish a review, labelled as paid · from $149/mo →

Routella pricing

Plans Free plan · 14-day trialFreemium A usable free plan; paid tiers unlock the limits above. Prices checked 20 Sep 2026.
See plans on routella.app

All 3 Routella plans and prices →

Routella fact sheet

Free planYes
Paid from$29/mo
Maximum stops300 stops
Technician mobile appNo
Recurring routesYes
Time-window planningYes
Live technician trackingYes
Automatic reoptimizationYes
Free trial14 days · card required
DeploymentCloud
PlatformsWeb
Compliance & securityGDPR
SupportEmail, Docs
Built forSolo, Small business, Mid-market (editorial estimate)
Integrations33+ integrations: Shopify, WooCommerce, Wix, BigCommerce, Magento, Squarespace … See all →
PricingFree plan · 14-day trial (source)
Websiteroutella.app
Facts checked20 Sep 2026

Routella integrations

Routella lists 33+ integrations on its own site — the 20 named here are the ones its pages call out.

  • Shopify
  • WooCommerce
  • Wix
  • BigCommerce
  • Magento
  • Squarespace
  • Ecwid
  • PrestaShop
  • Salla
  • Zid
  • Square
  • Clover
  • Lightspeed
  • Loyverse
  • Foodics
  • Zoho Inventory
  • Katana
  • Cin7 Core
  • Unleashed
  • inFlow

See all Routella integrations →

Alternatives to Routella

See all Routella alternatives →

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Featured on iTechGuides

Featured on iTechGuides — Routella 7.3/10

Routella is listed in our Route Optimization Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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