Routella review
A capable ecommerce delivery coordinator with broad integrations and clear volume limits.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Routella is web-based delivery management software for small businesses and in-house delivery teams. It imports orders from connected commerce, POS, inventory and business systems, groups deliveries into rounds, sequences multi-stop routes, and dispatches drivers through browser links without requiring an app install. Delivery teams can plan time windows, manage recurring routes, capture signatures and GPS-stamped photos, and provide live customer tracking with ETA updates. It is particularly suited to ecommerce operations coordinating deliveries across multiple storefronts.
Pricing follows a freemium model. The Free plan costs $0 per month and includes 1 driver, 50 orders per month, 5 rounds per month, 1 store integration, email notifications and a multi-language tracking page. Growth costs $29 per month and adds 5 drivers, 1,000 orders per month, unlimited rounds, all 32 integrations plus Custom API, WhatsApp self-connect, and Smart Routing with 250 stops per month included. Pro costs $79 per month and includes unlimited drivers, orders and rounds, Routella WhatsApp with 500 conversations per month included, 2 extra WhatsApp numbers, and Smart Routing with 1,000 stops per month included. A 14-day free trial is also available.
Its strongest fit is an ecommerce delivery operation that needs order synchronization, customer communications and browser-based dispatch in one web and API platform. Shopify, WooCommerce, Wix, BigCommerce, Magento, Squarespace, Ecwid, PrestaShop, Salla, Zid, Square, Clover, Lightspeed, Loyverse and Foodics are among the listed integrations, while two-way fulfillment updates and delivery webhooks support connected workflows. The trade-off is coverage: drivers do not receive a native mobile app, and the stated system safety maximum is 300 stops. Teams needing app-based driver operations or delivery volumes beyond that limit should consider an alternative; teams managing many storefronts with browser dispatch may find Routella a practical match.
Routella pros and cons
- Where it wins
- Automatic multi-stop routing with time windows and recurring routes
- Live tracking, ETA updates and proof of delivery
- 32 integrations plus Custom API and delivery webhooks
- Where it doesn't
- No native mobile app for drivers
- System safety maximum of 300 stops
- Free plan is limited to 1 driver and 50 orders monthly
Routella fact sheet, pricing and score →
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