Rex CRM review
A broad Australian real estate CRM with offline mobile access and buyer-property matching.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Rex CRM is cloud and mobile customer relationship management software for real estate agencies, sales teams, rental agencies, administrators and managers. It brings contacts, listings, appraisals, leads, communications and workflows into one system, with support for solo operators through to multi-branch and networked organisations. Its feature set covers contact and pipeline management, listing and portfolio management, portal and website lead capture, automated reminders, campaigns, reporting and trust accounting options.
According to the vendor’s plans, Starter includes the iOS and Android mobile app, core contact management, an integrated calendar, unlimited portal uploads, custom fields, and listing and marketing workflows. Professional adds two-way live calendar sync, live dashboards, custom fields on system tabs, portal leads, and sales and trust accounting. Enterprise is aimed at multi-branch and networked agencies, adding enterprise reporting, permissions and support, plus a consolidated technology stack and standardised workflows. The published plans use a contact-sales pricing model, so buyers should compare plan scope directly with their operational requirements. Rex also connects with CoreLogic, RP Data, Pricefinder, realestate.com.au, Domain, Zapier and Xero.
The clearest fit is for Australian agencies that need property-specific workflows rather than a general-purpose CRM. Buyer-property matching and match alerts support a focused sales process, while offline mobile functionality can help teams access CRM information away from a reliable connection. Automated follow-up, email, SMS and newsletter campaigns extend the system beyond contact storage. Agencies seeking a broad real estate operating layer should consider Rex, especially when portal capture, reporting and integrations matter. Smaller teams wanting a simple, low-commitment CRM may prefer an alternative with transparent self-serve pricing, while agencies requiring a standard website included in the core plan should account for the optional website add-on.
Rex CRM pros and cons
- Where it wins
- Buyer-property matching with match alerts and automated follow-up workflows
- Offline mobile CRM access across iOS and Android
- Open API plus integrations with major property and business platforms
- Where it doesn't
- Plans require a pricing request rather than published numeric prices
- Website functionality is an optional add-on, not a standard plan feature
- Lead routing capabilities are not detailed in the available product information
Rex CRM fact sheet, pricing and score →
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