Reflect
Reflect: A transparent attribution toolkit with a free tier and paid plans from $29/month. Ranked #10 of 18 in Mobile App Attribution Software by our editors (7.8/10); pricing: Free plan; best for small app teams seeking traceable attribution.
At a glance
- Editor score7.8 / 10
- PricingFree plan
- Best forSmall app teams seeking traceable attribution
- Free planYes
- Paid from$29/mo
- Install attributionYes
- Facts checked14 Nov 2026
Where it wins
- Replays stored attribution decisions and winning-click evidence.
- Combines event tracking, fraud controls, SKAN reporting, and deep links.
- Free plan and monthly tiers starting at $29, with no card required.
Where it doesn't
- Invite-only onboarding may delay access.
- Free plan has a hard cap of 500 installs per month.
- Indie and Starter include only 1 CAPI destination.
Our verdict on Reflect
Reflect is a mobile measurement platform for app and game teams that need to attribute installs, track in-app events, and send postbacks to advertising partners. Its distinctive focus is traceability: teams can inspect stored attribution decisions and winning-click evidence, as well as per-install postback status and delivery retries. Reflect supports iOS and Android, with SDKs for Unity, Unreal Engine, Flutter, and React Native, plus web and server-to-server options. It is aimed at solo and small teams as well as mid-market organizations, though onboarding is currently invite-only.
Pricing is tiered monthly. The pricing page lists a Free plan capped at 500 installs per month. Indie costs $29 per month and includes one CAPI destination, S2S server keys, unlimited team seats, and a soft cap with overages billed at cost. Starter is $49 per month, with one CAPI destination and email support. Growth costs $249 per month and adds unlimited CAPI destinations, a partner portal, and email support. Scale is $849 per month, adding unlimited apps and CAPI destinations and Slack support; Custom offers volume contracts, a custom SLA, and dedicated support. Paid-plan overages are billed at cost where listed.
The feature set covers deterministic install matching with fingerprint fallback, suspicious-click and install filtering, SKAdNetwork conversion-value updates and reporting, and cold, warm, and deferred deep-link routing. Partner postbacks use configurable templates, with delivery state visible per install. Integrations include Meta, TikTok, Google Ads, Snap, AppLovin, Unity Ads, Mintegral, Liftoff, Moloco, and ironSource. Teams can run Reflect alongside an existing measurement partner before switching, which suits evaluation during migration. Small teams wanting evidence behind attribution decisions may find the scope and entry price appealing; teams needing immediate access should look elsewhere while onboarding remains invite-only.
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Reflect pricing
All 6 Reflect plans and prices →
Reflect fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/mo |
| Install attribution | Yes |
| Re-engagement attribution | Yes |
| In-app conversion tracking | Yes |
| Fraud detection | Yes |
| SKAdNetwork measurement | Yes |
| Deep linking | Yes |
| Mobile OS coverage | Ios_android |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR, 2FA |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 10 integrations: Meta, TikTok, Google Ads, Snap, AppLovin, Unity Ads … |
| Pricing | Free plan (source) |
| Website | reflect.cloud |
| Facts checked | 14 Nov 2026 |
Reflect integrations
Reflect lists 10 integrations on its own site.
- Meta
- TikTok
- Google Ads
- Snap
- AppLovin
- Unity Ads
- Mintegral
- Liftoff
- Moloco
- ironSource
Alternatives to Reflect
- AdjustMature app attribution with broad integrations, deep links, and revenue measurement.9.3
- SingularConnects mobile and web attribution with cost, revenue, fraud, and warehouse data.8.9
- KochavaKochava pairs free app analytics with paid cross-channel measurement and attribution.8.8
See all Reflect alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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