Reflect review
A transparent attribution toolkit with a free tier and paid plans from $29/month.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Reflect is a mobile measurement platform for app and game teams that need to attribute installs, track in-app events, and send postbacks to advertising partners. Its distinctive focus is traceability: teams can inspect stored attribution decisions and winning-click evidence, as well as per-install postback status and delivery retries. Reflect supports iOS and Android, with SDKs for Unity, Unreal Engine, Flutter, and React Native, plus web and server-to-server options. It is aimed at solo and small teams as well as mid-market organizations, though onboarding is currently invite-only.
Pricing is tiered monthly. The pricing page lists a Free plan capped at 500 installs per month. Indie costs $29 per month and includes one CAPI destination, S2S server keys, unlimited team seats, and a soft cap with overages billed at cost. Starter is $49 per month, with one CAPI destination and email support. Growth costs $249 per month and adds unlimited CAPI destinations, a partner portal, and email support. Scale is $849 per month, adding unlimited apps and CAPI destinations and Slack support; Custom offers volume contracts, a custom SLA, and dedicated support. Paid-plan overages are billed at cost where listed.
The feature set covers deterministic install matching with fingerprint fallback, suspicious-click and install filtering, SKAdNetwork conversion-value updates and reporting, and cold, warm, and deferred deep-link routing. Partner postbacks use configurable templates, with delivery state visible per install. Integrations include Meta, TikTok, Google Ads, Snap, AppLovin, Unity Ads, Mintegral, Liftoff, Moloco, and ironSource. Teams can run Reflect alongside an existing measurement partner before switching, which suits evaluation during migration. Small teams wanting evidence behind attribution decisions may find the scope and entry price appealing; teams needing immediate access should look elsewhere while onboarding remains invite-only.
Reflect pros and cons
- Where it wins
- Replays stored attribution decisions and winning-click evidence.
- Combines event tracking, fraud controls, SKAN reporting, and deep links.
- Free plan and monthly tiers starting at $29, with no card required.
- Where it doesn't
- Invite-only onboarding may delay access.
- Free plan has a hard cap of 500 installs per month.
- Indie and Starter include only 1 CAPI destination.
Reflect fact sheet, pricing and score →
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