Radar
Radar: Radar turns app location signals into audiences, messages, and foot-traffic attribution. Ranked #14 of 25 in Location Platform Software by our editors (6.4/10); pricing: Paid; best for marketers running location-triggered campaigns.
At a glance
- Editor score6.4 / 10
- PricingPaid
- Best forMarketers running location-triggered campaigns
- Free planNo
- Paid from$0.02/user usage-based
- Facts checked24 Sep 2026
Where it wins
- Triggers push and in-app messages from geofences and place visits
- Builds segments from visits, location history, and time spent
- Measures notification engagement and attributed conversions
Where it doesn't
- Engage is the only plan described, limiting plan comparisons
- Pricing is usage-based, annual, and starts with a quote
- Marketing-platform integrations listed are limited to Braze and Salesforce Marketing Cloud
Our verdict on Radar
Radar Engage is a location-marketing product for marketing and product teams with customer apps. It uses location signals to trigger push notifications and in-app messages, and lets teams create audiences from location history, visits, and time spent at places. Its focus is specific: campaigns tied to where customers go, rather than a general-purpose location platform.
For campaign execution, Radar supports geofences in polygon, circle, and isochrone shapes, plus place-visit detection using a global points-of-interest dataset. Segments can include visits to a business’s own or competitor locations. Campaign analytics cover sent and opened notifications and attributed conversions, while foot-traffic attribution connects location-triggered activity to visits. Teams can deliver messages through Radar or share location events and audiences with Braze and Salesforce Marketing Cloud. The product is available across iOS, Android, web, and API, with location data sources including GPS, Wi-Fi, Bluetooth, cellular, and IP.
According to the vendor’s pricing page, Engage starts at $0.02 per monthly tracked user, with annual agreements and usage-based quotes; that starting rate is not a complete contract price. The published plan highlights location-based audiences and messaging, and there is no free plan. Radar lists SOC 2 and GDPR compliance and documentation as its support channel. It is a fit for teams that can act on customer-app location signals and want geofencing, audience building, and campaign measurement together. Teams seeking a broader location platform or integrations beyond the named marketing platforms may prefer another option.
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Radar pricing
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Radar fact sheet
| Free plan | No |
|---|---|
| Paid from | $0.02/user usage-based |
| Included map loads | Not verified |
| Geocoding | Not verified |
| Routing | Not verified |
| Spatial data tools | Not verified |
| SDK platforms | Not verified |
| Data export | Not verified |
| Deployment | Cloud, Mobile, Browser extension |
| Platforms | iOS, Android, Web |
| Compliance & security | SOC 2, GDPR |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Braze, Salesforce Marketing Cloud See all → |
| Pricing | Paid (source) |
| Website | radar.com |
| Facts checked | 24 Sep 2026 |
Radar integrations
Radar lists 2 integrations on its own site.
- Braze
- Salesforce Marketing Cloud
Alternatives to Radar
- CARTOA broad toolkit for spatial analysis, location apps, and territory optimization.9.3
- FoursquareA broad location platform combining global POI data, spatial analysis, mapping, and APIs.9.1
- GeoServerA self-hosted geospatial server for teams that need standards-based data services.7.9
Also Ranked In
Radar is ranked in 3 of our directories.
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Featured on iTechGuides
Radar is listed in our Location Platform Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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